[Legacy post: Small Business Talent] Many independent professionals are seeking better ways to build credibility and generate targeted leads. One powerful and proven way to approach this is through writing white papers that help prospects to solve compelling problems.
My guest on the podcast today, Brian Boys, is an advertising and marketing copywriter who has worked with entrepreneurs and companies throughout the world over the past 25 years. Brian is also the author of a fascinating and useful new book, How To Write A White Paper In One Day, which he wrote to help busy people like us tap the marketing power of white papers.
In his book, Brian takes the non-professional writer step-by-step through the process of creating a concise and convincing white paper. How To Write A White Paper In One Day is built around an innovative template which takes the guesswork out of how to structure your white paper for maximum impact.
In this fast-paced, focused discussion Brian explains:
- Key differences between white papers and other marketing tools
- The benefits of writing your own white paper (in just one day)
- Ways to uncover your most compelling white paper topics
- How to create the strongest argument for your services
Do you need more targeted leads for your professional services business? If you said yes, then you don’t want to miss this practical, content-rich interview. Scroll down to the Podcast Player now and get ready to take some notes!
[Legacy post: Small Business Talent] My guest, Tim Berry, is a world-class expert on business planning. It’s an honor to have him join me on the podcast today.
What do others think about Tim and his work? Well, Pamela Slim, author of the best-selling business book, Escape From Cubicle Nation, calls Tim “the Obi-wan Kenobe of business planning” and quotes him extensively as her business plan expert for that book.
Well-known entrepreneur and author, Guy Kawasaki, made Tim his special business planning expert in How to Write a Business Plan. Tim is also the official business plan expert at Entrepreneur.com.
Tim has written several books on business planning, including The Plan-as-you-go Business Plan, published by Harcourt Brace, McGraw-Hill, and Dow Jones-Irwin. Tim is also the principal author of Business Plan Pro. In addition, he’s the co-author of 3 Weeks to Startup, published by Entrepreneur Press; and author of Sales and Market Forecasting for Entrepreneurs, published by Business Expert Press, and Hurdle: the Book on Business Planning.
It’s important to note that Tim is not just a business plan expert; he’s also a successful entrepreneur. He’s founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. (He built Palo Alto Software from zero to 40 employees, multimillion dollar sales, no debt, and a 70% market share without any outside investment.)
Tim is here today to help you tap the power of lean planning and make 2015 a great year. So, don’t miss this opportunity to learn from the best. Scroll down to the Podcast Player below and listen now!
[Legacy post: Small Business Talent] Phil Gerbyshak is my guest on the podcast today. Phil is a well-known social media consultant, author and speaker.
First, a little background on Phil. He spent his early career in financial services sales. Later, he worked as a financial planner until his passion for technology led him to teach others in his firm how to leverage software, email, and the power of the Internet to become more efficient, productive and profitable.
Phil ultimately became the vice president of information technology for his company. In that role, he delivered in-person and online technology training to more than 2500 networked financial services professionals across 70+ branch locations and numerous small offices and home offices.
In 2010, Phil made the leap to self-employment and founded a social media marketing agency. Now, as the Director of Social Strategy for Actiance®, he works with clients around the world helping them to connect with customers online and grow their sales.
In today’s interview, Phil shares valuable insights and tips on:
- How using a paid LinkedIn account can benefit your business
- The power of the LinkedIn publishing platform and ad programs
- Why advertising on Twitter might be a waste of time and money
- The importance of combining email and social media marketing
So, are you ready for some expert advice on developing your social media strategy, building stronger relationships and winning more clients? If you said yes, then this interview is for you. Scroll down to the Podcast Player below and listen now!