“If it’s to be, it’s up to me.” That’s what we experience every day as self-employed people.
to work with clients who deeply value your unique skills and talents; the kind of clients who pay you well for your services. As a fellow solo professional, I know your business life leaves little time for developing the right sales and marketing strategy — and consistently acquiring the clients you want most.
Achieving your goals on your own terms may have motivated you to become a solo, but developing a highly profitable and sustainable business is far more complex than earning a paycheck.
It’s true that working solo is challenging, but you don’t have to go it alone.
I’ve mentored hundreds of solo entrepreneurs and professionals over the course of my career and I’ve learned that a few simple ingredients are essential to your success:
- Getting clear about the highest value you can deliver and why your ideal clients will buy from you.
- Committing to building a sustainable solo business with a sales and marketing strategy that fits you.
- Seeking experienced outside perspectives / support to help you get unstuck and make progress.