I was recently invited to join an author whom I admire on his new podcast to discuss my work. Ultimately, I said no.
Why? There’s not enough overlap between his target market, sales professionals and companies with sales teams, and mine, solo professional services providers.
Sounds like a logical decision, right? But saying no felt pretty uncomfortable. It’s not fun turning down an offer from someone I respect.
With that said, if I’m honestly committed to achieving my goals, then sticking to my sales and marketing strategy is a must. Saying yes to this interview would mean spending hours preparing for, recording and promoting it — while realizing very little benefit. By saying no I’m now freed up to focus that time on activities that support the health of my business.
If you’re a fellow solo professional, then I have an important question for you. What distractions are costing you valuable time that could otherwise be invested in improving your business results? It’s important to ask ourselves that question on a regular basis.
Consciously, we all understand that if we keep thinking and acting in ways that don’t support our sales and marketing strategy, then we can expect mediocre results. But here’s the real danger — unproductive behaviors can become habits. Once that happens, making changes on our own becomes a lot tougher.
Do you feel like you’re being pulled in too many different directions? Perhaps you’d appreciate some assistance creating a more focused and effective sales and marketing strategy for your solo business. If so, send me an email and let’s set up a time to talk about your situation and potential solutions (this 20-minute phone consultation will be free). I look forward to meeting you!