Are you feeling less than satisfied with your website and online branding, but you’re so busy that you haven’t done anything to change it? If so, I can relate to your situation. Not long ago I was facing that same challenge — until I connected with today’s guest.
I’m joined on the podcast today by Stephanie Wetzel-Cottrell. Stephanie began her career in corporate marketing 14 years ago. Before launching her own business, she worked as a marketing professional for a variety of successful organizations, including Connexion Technologies, Fast Lane, and McClatchey Broadcasting.
Five years ago, Stephanie made the leap to full time self-employment founding Blue Elephant Creative, a web development and marketing strategy firm focused on helping small business owners and solopreneurs to grow their revenue. By the way, she’s also the owner of TradingPounds.com, a 2000-readers-strong site dedicated to helping people lose weight and regain their health. Stephanie herself has lost more than 200 pounds over the past five years — an impressive personal achievement, to say the least.
In the course of this interview, we discuss:
- how her candid client feedback triggered my recent website rebranding
- a proven process to redesign your website and refresh your online brand
- rebranding your site to better reflect what your clients actually experience
- evoking emotion with website design and leveraging your uniqueness
So, are you ready to get some fresh new ideas on how to improve your online brand and marketing results? If so, then you don’t want to miss this episode of the Smart Solo Business podcast. Scroll down to the Podcast Player below and listen now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
[Legacy post: Small Business Talent] My guest on the podcast today is Emily Brackett. Emily is the founder and president of Visible Logic.
Emily and her team work across all media, including web sites, logos, and print materials. Serving a wide range of organizations, from small businesses to non-profits, they specialize in helping their clients to build cohesive, consistent brand identities.
In addition to her expertise in design, Emily is a seasoned content marketer. She has used a variety of powerful content marketing strategies to grow her own firm and those of her clients over the past 13+ years.
As solo entrepreneurs, we all need to create and promote content that establishes our credibility and builds trust with prospective clients. Emily joins us on the podcast today to make content marketing easier and more productive. Scroll down to the Podcast Player and listen-in now!
[Legacy post: Small Business Talent] David Lee is my guest on the podcast today. David is a seasoned self-employed professional with some powerful advice to share on how you can conquer your fear of public speaking.
More than that, David is here to help you move prospects and clients to action with your presentations. After all, that’s what effective public speaking is all about.
David has been a consultant, speaker, coach and corporate trainer since 1995. He’s an internationally recognized authority on optimizing employee performance, and in that capacity he’s served a variety of organizations, including large international companies, like Accenture and Unum Life Insurance; government agencies, such as the U.S. Department of Health & Human Services; and educational institutions, including Southern New Hampshire University, and others.
David has authored nearly 100 articles and book chapters on employee performance that have been published in trade journals and books in the United States, Europe, Asia, and Australia. He’s also the author of Powerful Storytelling Techniques, published by ASTD Press. This results-oriented book is based on his 20 years of experience with storytelling in business and a variety of other settings.
The practical speaking techniques that David teaches are tailor made for people like us who sell services in the business-to-business space. My advice? Scroll down to the Podcast Player and get ready to take some notes!
(Bonus >> visit Davids’ special listener resources page.)