Are you feeling less than satisfied with your website and online branding, but you’re so busy that you haven’t done anything to change it? If so, I can relate to your situation. Not long ago I was facing that same challenge — until I connected with today’s guest.
I’m joined on the podcast today by Stephanie Wetzel-Cottrell. Stephanie began her career in corporate marketing 14 years ago. Before launching her own business, she worked as a marketing professional for a variety of successful organizations, including Connexion Technologies, Fast Lane, and McClatchey Broadcasting.
Five years ago, Stephanie made the leap to full time self-employment founding Blue Elephant Creative, a web development and marketing strategy firm focused on helping small business owners and solopreneurs to grow their revenue. By the way, she’s also the owner of TradingPounds.com, a 2000-readers-strong site dedicated to helping people lose weight and regain their health. Stephanie herself has lost more than 200 pounds over the past five years — an impressive personal achievement, to say the least.
In the course of this interview, we discuss:
- how her candid client feedback triggered my recent website rebranding
- a proven process to redesign your website and refresh your online brand
- rebranding your site to better reflect what your clients actually experience
- evoking emotion with website design and leveraging your uniqueness
So, are you ready to get some fresh new ideas on how to improve your online brand and marketing results? If so, then you don’t want to miss this episode of the Smart Solo Business podcast. Scroll down to the Podcast Player below and listen now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
[Legacy post: Small Business Talent] Are there goals that you want to achieve for your business and your life — but going after them seems almost impossible?
Well, if you’re uncertain about how you’ll take that next step forward, then I think you’re going to find today’s interview inspiring.
I’m joined on the podcast today by Stephanie Wetzel-Cottrell. A little background first – Stephanie began her career in corporate marketing 13 years ago. She worked for a variety of interesting companies, including McClatchey Broadcasting, Connexion Technologies, and Fast Lane, to name just a few.
In 2010, Stephanie made the leap to full time self-employment, founding Blue Elephant Creative. Her company is a web development and marketing strategy firm focused on helping small businesses and solo entrepreneurs to grow their revenue.
By the way, Stephanie is also busy pursuing her personal passion. She’s the writer behind TradingPounds.com, a 2000-readers-strong site dedicated to helping people lose the weight and gain the life they want.
Over the past several years, Stephanie has made a lot of dramatic changes in her life. She’s lost over 200 pounds, left her corporate career behind, launched two new businesses, published her first book, and was married this past June.
Today, Stephanie will be sharing her journey of personal and professional transformation with us on the podcast. Don’t miss her inspiring story! (Scroll down to the Podcast Player and listen now.)
[Legacy post: Small Business Talent] My guest on the podcast today is Craig McBreen. Over the past eighteen years, Craig has served a wide variety of clients, ranging from professional service providers like consultants, lawyers, and CPAs, to non-profit organizations.
McBreen Design provides design, website development, marketing strategy and copywriting services. Craig’s collaborative visual approach to creating and sustaining a cohesive brand strategy helps entrepreneurs to market themselves in ways that set them apart from the competition and attract more of their ideal clients, more consistently.
Craig knows that a brand is a lot more than a tagline, logo and a website. The true power of your brand comes out through story, image and personality. It should be meaningful, memorable and lasting. And guess what else? It should contain your passion — because passion is crucial to a winning brand!
Craig covers a number of interesting topics on the podcast today, including:
- Identifying your position in the marketplace
- Why purpose-driven copy comes before design
- Defining your target market more specifically
- Uncovering the core elements of your brand
- How good copy and design convey personality
Do you want to refocus and refresh your marketing efforts? If your answer is yes – then you’ll want to hear what Craig has to say today! (Scroll down to the Podcast Player and have a listen now.)