Are you feeling less than satisfied with your website and online branding, but you’re so busy that you haven’t done anything to change it? If so, I can relate to your situation. Not long ago I was facing that same challenge — until I connected with today’s guest.
I’m joined on the podcast today by Stephanie Wetzel-Cottrell. Stephanie began her career in corporate marketing 14 years ago. Before launching her own business, she worked as a marketing professional for a variety of successful organizations, including Connexion Technologies, Fast Lane, and McClatchey Broadcasting.
Five years ago, Stephanie made the leap to full time self-employment founding Blue Elephant Creative, a web development and marketing strategy firm focused on helping small business owners and solopreneurs to grow their revenue. By the way, she’s also the owner of TradingPounds.com, a 2000-readers-strong site dedicated to helping people lose weight and regain their health. Stephanie herself has lost more than 200 pounds over the past five years — an impressive personal achievement, to say the least.
In the course of this interview, we discuss:
- how her candid client feedback triggered my recent website rebranding
- a proven process to redesign your website and refresh your online brand
- rebranding your site to better reflect what your clients actually experience
- evoking emotion with website design and leveraging your uniqueness
So, are you ready to get some fresh new ideas on how to improve your online brand and marketing results? If so, then you don’t want to miss this episode of the Smart Solo Business podcast. Scroll down to the Podcast Player below and listen now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)