[Legacy post: Small Business Talent] David Lee is my guest on the podcast today. David is a seasoned self-employed professional with some powerful advice to share on how you can conquer your fear of public speaking.
More than that, David is here to help you move prospects and clients to action with your presentations. After all, that’s what effective public speaking is all about.
David has been a consultant, speaker, coach and corporate trainer since 1995. He’s an internationally recognized authority on optimizing employee performance, and in that capacity he’s served a variety of organizations, including large international companies, like Accenture and Unum Life Insurance; government agencies, such as the U.S. Department of Health & Human Services; and educational institutions, including Southern New Hampshire University, and others.
David has authored nearly 100 articles and book chapters on employee performance that have been published in trade journals and books in the United States, Europe, Asia, and Australia. He’s also the author of Powerful Storytelling Techniques, published by ASTD Press. This results-oriented book is based on his 20 years of experience with storytelling in business and a variety of other settings.
The practical speaking techniques that David teaches are tailor made for people like us who sell services in the business-to-business space. My advice? Scroll down to the Podcast Player and get ready to take some notes!
(Bonus >> visit Davids’ special listener resources page.)
[Legacy post: Small Business Talent] Most independent professionals I know are confident in their ability to do outstanding work for their clients. However, many would readily admit that they aren’t very skilled as persuaders. This deficit limits their ability to win new business.
That’s why I invited Ken O’Quinn to share his unusual persuasion tactics with us today. Ken taps the power of behavioral psychology to craft persuasive communications (both spoken and written).
For more than a decade now, Ken has taught thousands of professionals worldwide through his live workshops. His clients include major companies like Chevron, Visa, Oracle, Intel, UPS, John Deere, Campbell’s Soup, Burson-Marsteller, Edelman, and Fleishman Hillard.
Ken offers individual coaching to corporate executives and independent professionals like us. He also speaks at many national business conferences and shares his insights on what behavioral psychologists have discovered about how to influence and persuade others.
In this content-rich interview, Ken shares fascinating information on ethical influence and persuasion, including:
- The importance of recognizing and reducing buyer reluctance before attempting persuasion
- Why communicating features and benefits may or may not be persuasive
- Eight unorthodox persuasion tactics that get prospects and clients to yes
What would becoming a better persuader mean to your marketing and sales results in 2015? It might mean a lot — so don’t miss this information! (Scroll down to the Podcast Player below and listen now.)
[Legacy post: Small Business Talent] My special guest on the podcast today is Meridith Elliott Powell. We’ll be discussing her latest book: Winning in the Trust & Value Economy: A Guide to Sales Success and Business Growth.
Meridith has a very interesting professional background. She began her career in corporate sales and marketing and was eventually recruited to executive level positions in commercial banking and finance. This combination of experiences gave her the breadth of knowledge needed to bring the numbers and the people side of business together.
About seven years ago, Meridith left the corporate world and launched her own firm. During the recent economic downturn, Meridith coached her clients on how to take advantage of the changing economy resulting in more productivity, personal passion and profits.
Meridith’s signature high-energy communication style and her ability to rapidly connect with people make her a sought after speaker, trainer, and business coach. She’s an active member of the National Speakers Association, the American Society of Training and Development, and Lessons in Leadership. After achieving her business coaching certification, Meridith also became gold master certified in strategic planning via the Haines Centre and the University of San Diego. Lastly, Meridith increased her knowledge of communication styles, human behavior and their impact on professional relationships and organizational development by earning her master certification as a human behavior specialist.
Meridith’s professional background and training allows her to support her clients in their efforts to use trust and value, not low price, as a competitive advantage in today’s value-based economy. That’s something that we can all benefit from. Scroll down to the Podcast Player now and listen to Meridith share her business building wisdom!