[Legacy post: Small Business Talent] My guest on the podcast today, John Bell, spent 19 years as a self-employed global strategy consultant to some of the world’s most respected corporations. Before launching his consulting practice in 1994, John also served as CEO for a major consumer products company in Canada.
John is a prolific writer. His excellent articles on strategy, leadership, and branding have appeared in various marketing journals and business publications, including Fortune and Forbes.
John’s new book, Do Less Better: The Power of Strategic Sacrifice in a Complex World, has its roots in his early career. At that time, John and a young leadership team faced the daunting task of resurrecting a struggling company with a complex range of products. He and his team took steps that few business leaders do, setting aside their own egos and trimming down the product portfolio. The business that remained grew rapidly because they had fewer distractions and were able to focus on running it far more effectively.
The lessons John learned by facing down this kind of adversity served him well throughout his career as a CEO and then as a solo consultant. The bottom-line? He learned that “smart sacrifice” is the surprising secret to success.
So, are you ready for some no nonsense advice on how to take your business to the next level of achievement and personal fulfillment? If you said yes, then get ready to take some notes – this is a fascinating interview. Scroll down to the Podcast Player below and listen now!
5 Fascinating Ways to Monetize Your Content: An Interview with Paulette Ensign
[Legacy post: Small Business Talent] My guest on the podcast today, Paulette Ensign, had no idea she would sell over a million copies of her 16-page booklet, 110 Ideas for Organizing Your Business Life, (without spending a penny on advertising) when she wrote it in 1991.
Paulette has been monetizing her content, and that of her clients, for decades now. In the process, she has used radio and TV shows, teleseminars, speaking, in-flight audio programming and much more to leverage her promotional efforts and generate more revenue.
Paulette has also had hundreds of articles published by and about her, and has contributed to more than a dozen books on publishing, business, personal growth, and marketing. As Founder and Chief Visionary of TipsBooklets.com, she has more than 30 years of experience working with solo entrepreneurs, small business owners, corporations, and professional associations in numerous industries worldwide.
If you’re like most solo professionals, you’ve probably been creating content and social media posts with the hope of generating more leads and sales. Today, Paulette is here to share an approach to monetizing your content that’s different than the typical B2B marketing advice we’ve all heard. Scroll down to the Podcast Player below and listen now!
Mayer on Selling For Introverts: Stay True To Who You Are And Increase Your Sales
[Legacy post: Small Business Talent] Over the years, I’ve observed that many solopreneurs are introverts. On one level, this makes perfect sense because introverts are quite comfortable working solo. As an introvert myself, I thrive on it.
At the same time, our success as self-employed professionals is largely dependent on our ability to connect with new prospects and sell our services. That’s something that may or may not come naturally to those of us who are introverted entrepreneurs.
Fortunately, my guest on the podcast today is Alen Mayer. Alen is President and CEO of Mayer Sales Training, a global sales training and consulting firm.
Alen is self-described sales introvert. He’s also a master salesman with over 22 years of experience in sales and a rational, no-nonsense approach to selling.
Alen is President of The Sales Association (Ontario Canada Chapter), and President of the International Association of NLP Sales Professionals. In addition, Alen is a published author. His most recent books include: Selling For Introverts and Introverts In Business.
Alen is committed to helping fellow introverts learn how to prospect for new business and sell more effectively while remaining true to who they are. If you’re a self-employed introvert like me, then you won’t want to miss the sales wisdom he’s sharing today. Scroll down the the Podcast Player below and listen now!
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