[Legacy post: Small Business Talent] My guest on the podcast today, Paulette Ensign, had no idea she would sell over a million copies of her 16-page booklet, 110 Ideas for Organizing Your Business Life, (without spending a penny on advertising) when she wrote it in 1991.
Paulette has been monetizing her content, and that of her clients, for decades now. In the process, she has used radio and TV shows, teleseminars, speaking, in-flight audio programming and much more to leverage her promotional efforts and generate more revenue.
Paulette has also had hundreds of articles published by and about her, and has contributed to more than a dozen books on publishing, business, personal growth, and marketing. As Founder and Chief Visionary of TipsBooklets.com, she has more than 30 years of experience working with solo entrepreneurs, small business owners, corporations, and professional associations in numerous industries worldwide.
If you’re like most solo professionals, you’ve probably been creating content and social media posts with the hope of generating more leads and sales. Today, Paulette is here to share an approach to monetizing your content that’s different than the typical B2B marketing advice we’ve all heard. Scroll down to the Podcast Player below and listen now!
[Legacy post: Small Business Talent] Chris O’Byrne has had an unusual small business journey. He started his career as a chemical engineer. Years later, he became an entrepreneur and built a publishing company from the ground up.
Dissatisfied with the outdated traditional publishing model, Chris designed JETLAUNCH to help independent professionals like us create truly outstanding business books that establish us as top experts in our field. Over the years, Chris has worked with a number of well-known experts (including one of my former guests, Charlie Gilkey, author of The Small Business Lifecycle), helping them to successfully self-publish and market their books.
Chris has a passion for serving solo entrepreneurs, coaches, speakers, and consultants who want to grow their businesses. He understands the importance of helping you create a premium quality book — one that fits your business strategy and enables you to attract more of your ideal clients, more consistently.
Have you ever wondered what writing a book could do for you and your business? If so, you won’t want to miss the practical insights and advice that Chris will be sharing with us today. Scroll down to the Podcast Player below and listen now!