[Legacy post: Small Business Talent] Have you ever asked yourself – how can I set my small business apart from the competition in an innovative way that my clients will value? That’s an important question that we all need to answer as solo entrepreneurs if we want to succeed long-term.
Mike Brown is my guest on the podcast today, and he’s here to provide you with some practical answers to that crucial question. Mike is a former Fortune 500 company vice president of marketing. He’s also a well-respected marketing and innovation strategy consultant, a prolific blogger, a dynamic speaker, and more.
Mike founded his company, The Brainzooming™ Group, 10 years ago. Since then he has tested and refined a number of unique approaches to strategic innovation to build his own business and those of his clients. The organizations that Mike has served include the MIT Center for Transportation & Logistics, the American Marketing Association, the PR Society of America, the CMO Summit, Frost & Sullivan MindXChange and TEDxWyandotte, to name just a few.
Today on the podcast Mike reveals some of his most potent innovation strategies. So, if you’re hungry to create a competitive advantage for your business and acquire more of your ideal clients, then this interview is for you. Scroll down to the Podcast Player and listen now!
[Bonus — Download Your FREE Brainzooming™ Ebook — 16 Tools to Drive Outside-In Innovation and Growth]
[Legacy post: Small Business Talent] If I ranked my guests based on their sales expertise and their enthusiasm for sharing great sales lessons, then Paul Castain might be at the top of the list. Paul clearly loves teaching, and today he’s here to teach you how to target and win more of your ideal clients using LinkedIn Groups.
Prior to launching his company, Castain Training Systems, Paul was the VP of Business Development for Consolidated Graphics, a billion dollar printing company. Before that he was the Director of Corporate Solutions Sales for Dale Carnegie & Associates.
Over the past 30 years, Paul has trained and mentored over 10,000 sales professionals and business owners. He has also written B2B sales training content for several Fortune 500 companies and is the author of Paul Castain’s Social Networking Playbook and The Sales Playbook Podcast on iTunes. In addition, his work been featured in various business publications, including Forbes Magazine and Success Magazine.
Paul is the creator of the popular LinkedIn Group called Sales Playbook which is an active community of over 48,000 members. He’s a well-known expert on the topic of using LinkedIn Groups to develop productive networking relationships and new business.
Isn’t it time to make your social networking and sales prospecting efforts more efficient and successful? Used properly, LinkedIn Groups can help you do this with less pain and more gain than almost anything else. So, don’t miss the practical insights and social selling tips that Paul shares in this interview. Scroll down to the Podcast Player and listen now!
[Legacy post: Small Business Talent] My guest on the podcast today, Peter McLaughlin, is a salesman at heart. In his 25-year career he’s run the gamut, from serving as Sales and Marketing Director for a Wall Street publisher, to selling to the C-suite in the technology and healthcare sector, to his current role as a business-to-business sales trainer, speaker, coach and consultant.
One of factors that sets Peter apart from other sales experts is his deep knowledge of Neuro Linguistic Programming (NLP), direct and indirect language patterns and hypnosis. He’s been studying the principles and practice of subconscious influence since his certification as a hypnotherapist almost a decade ago. It was this education and his subsequent work as a hypnotherapy practitioner that led him to combine the skills of two worlds that rarely, if ever, intersect – sales and subconscious persuasion.
In 2013, Peter wrote Becoming the Customer: Empathy, Influence and Closing the Sale, a fascinating book that we’ll be discussing today. In his role as owner of BTC Sales Development Peter leads sales trainings on the theoretical underpinnings and the practical techniques described in his book.
Peter’s unique approach to sales training and coaching helps his clients to master the human-to-human aspect of effective selling. Of course, that’s vital to all of us as self-employed professionals — so don’t miss this interview — scroll down to the Podcast Player and listen now!