[Legacy post: Small Business Talent] Phil Gerbyshak is my guest on the podcast today. Phil is a well-known social media consultant, author and speaker.
First, a little background on Phil. He spent his early career in financial services sales. Later, he worked as a financial planner until his passion for technology led him to teach others in his firm how to leverage software, email, and the power of the Internet to become more efficient, productive and profitable.
Phil ultimately became the vice president of information technology for his company. In that role, he delivered in-person and online technology training to more than 2500 networked financial services professionals across 70+ branch locations and numerous small offices and home offices.
In 2010, Phil made the leap to self-employment and founded a social media marketing agency. Now, as the Director of Social Strategy for Actiance®, he works with clients around the world helping them to connect with customers online and grow their sales.
In today’s interview, Phil shares valuable insights and tips on:
- How using a paid LinkedIn account can benefit your business
- The power of the LinkedIn publishing platform and ad programs
- Why advertising on Twitter might be a waste of time and money
- The importance of combining email and social media marketing
So, are you ready for some expert advice on developing your social media strategy, building stronger relationships and winning more clients? If you said yes, then this interview is for you. Scroll down to the Podcast Player below and listen now!