[Legacy post: Small Business Talent] Many solo professional service providers feel stuck. They know that they need an effective sales and marketing plan, but they just don’t have the expertise or time to create it themselves.
Fortunately, my guest on the podcast is Vincent Messina of Otimo Sales and Marketing. His mission is helping professional service providers to achieve their goals and grow in a sustainable way using effective sales and marketing.
“Vin” brings over 20 years of experience as a licensed CPA, sales professional, marketer and business owner to today’s conversation. The depth and breadth of his business knowledge is unusual, and I think that you’ll find his take on new business development refreshing.
Vin and I discuss a number of sales and marketing topics in this episode, including:
- Ways to use social media and blog posts as part of your prospecting strategy
- How your “business roots” can impact your sales and marketing effectiveness
- The importance of developing a marketing plan and a hyper-focused market niche
- Marketing mistakes that all business owners must avoid, and what to do instead
Every professional service provider I know can benefit by improving their sales and marketing approach. If getting better new business development results matters to you and your firm, then you’ll find this conversation interesting and valuable. Scroll down to the Podcast Player below and listen now!
Podcast Player:
How Smart Entrepreneurs Win Customers For Life: An Interview with Dr. Richard Ruff
[Legacy post: Small Business Talent] Winning customers for life is the Holy Grail for most of us. But it’s not so easy to do – and that’s why I invited world-class B2B sales expert, Dr. Richard Ruff, to join me on the podcast today.
Over the past 25 years, Richard’s work has varied in scope from delivering business-to-business sales training to start-ups to international sales performance projects with large organizations. His high-profile clients range from global corporations, like UPS, to consulting firms, such as McKinsey and Booz Allen, to medical device companies, including Boston Scientific and Smith & Nephew.
Richard is coauthor (with Neil Rackham) of two sales books: Managing Major Sales and Getting Partnering Right. He has authored numerous articles and white papers related to increasing sales effectiveness. Richard also posts regularly on the Sales Training Connection blog, and recently launched an excellent online sales training course.
It’s obvious that Richard has a wealth of sales wisdom to share. If you’re ready to learn what it really takes to win customers for life, then don’t miss this interview. Scroll down to the Podcast Player and listen now!
Podcast Player:
Get Clients Now! >> An Interview with Bestselling Author and Marketing Maven, C.J. Hayden
[Legacy post: Small Business Talent] My guest on the podcast is C.J. Hayden. She’s the bestselling author of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches and The One-Person Marketing Plan Workbook.
For more than 20 years, C.J. has helped solo professionals like us to get clients, get strategic, and get things done. C.J. takes a highly practical approach to everything she does — teaching her clients what really works to successfully market a professional services business.
C.J. has taught marketing courses for John F. Kennedy University, the U.S. Small Business Administration, and Mills College. In addition, C.J. regularly writes on sales and marketing for a variety of publications, including RainToday, Eyes on Sales, and About.com, to name just a few.
In this content-rich interview C.J. and I discuss:
- Her inspiring story of overcoming adversity to become an entrepreneur
- The often overlooked mistake that will crush marketing productivity
- How independent professionals can create a marketing action plan
- Ways to get unstuck and start connecting with more ideal clients
The bottom-line? If you want to discover the critical ingredients to successfully marketing your services, then this interview is for you! (Scroll down to the Podcast Player below and listen now.)
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