[Legacy post: Small Business Talent] With the many social media platforms available to us today, connecting with potential clients online should be easier than ever before. But how do you make those connections and build relationships that lead to new business?
My guest, Phil Gerbyshak, is here today to answer that question for you. Phil is a well-known social media strategist. He’s also a successful consultant, author and speaker who works with both corporate clients and small business owners — helping them to connect with customers online and grow their sales.
Before taking the leap to self-employment, Phil was a V.P. of information technology in the highly competitive financial services industry. Over the years, he delivered in-person and online technology training to more than 2500 networked financial services professionals across 70+ branch locations and numerous small offices and home offices.
Selling services in the business-to-business space is all about building relationships. Knowing how to use powerful social media tools to connect and deepen your relationships with customers is powerful.
Phil is on the podcast today to help you make connecting with customers easier and more productive. Don’t miss his practical tips – scroll down to the Podcast Player and have a listen now!
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Creating Your Social Sales Toolbox with Craig Jamieson
[Legacy post: Small Business Talent] If you’re a self-employed professional selling business-to-business services, then you’re probably trying to better integrate social sales tools into your sales process.
This can be frustrating if you haven’t found a Social CRM solution that can help you to do it efficiently.
Fortunately, my guest on the podcast today is Craig Jamieson of Adaptive Business Services. Craig is a Nimble Social CRM Solution Partner, and he provides training and consulting to businesses on how to leverage social sales tools, techniques, strategies, and Social CRM to increase their sales.
Craig has been a small business owner since 2005. He also has decades of business-to-business sales experience. Over the years, Craig held a variety of sales leadership positions, including division sales manager, national sales manager, and district manager. Craig has also taught salesmanship at the university level.
Lastly, Craig writes a column on social sales at MaximizeSocialBusiness.com (you’ll find links to his monthly posts and his social media accounts on his author profile page), and he’s also empowered to blog for IBM on the topic of social business.
In this content-rich interview, Craig and I discuss:
- The crucial differences between standard CRM and Social CRM solutions
- Why using social sales tools such as LinkedIn, Twitter, Facebook and Google Plus without a Social CRM solution is inefficient
- How combining social tools and Social CRM solutions can help you save time and increase your social selling results
- Why focused content creation remains important and how to effectively leverage this activity
- The amazing Social CRM automated features available today for individual entrepreneurs and small businesses
If you want to tap the true power of social selling for your business, then don’t miss this valuable information. (Scroll down to the Podcast Player and listen now!)
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Neal Schaffer on Social Media Strategy and His New Book: ‘Maximize Your Social’
[Legacy post: Small Business Talent] Today my guest on the podcast is Neal Schaffer. Neal is the author of two award-winning, critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn. Today he unveils his latest book: Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Download a Free Excerpt Here!
In addition to writing, speaking, and managing his collaborative blog, Neal is the V.P. of Social Media Strategy for Social 5150, an agency focusing on consumer and B2B brands.
A Forbes Top 30 Social Media Power Influencer and creator of an AdAge Top 100 Global Marketing Blog, Neal has been widely recognized by the media, and has appeared in the Wall Street Journal, Bloomberg Business Week, Forbes, Yahoo!, and American Express Open Forum.
Neal has spoken at leading social media conferences, including iStrategy Global Digital Media Conference, Online Marketing Summit, Gravity Summit, and LavaCon. Lastly, before starting his own firm he spent many years in executive level sales roles throughout Asia and is fluent in both Japanese and Chinese.
The bottom-line — if you want to leverage the power of social media and build a stronger business, then you’ll find this interview valuable. Scroll down to the Podcast Player and have a listen!
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