[Legacy post: Small Business Talent] My guest on the podcast is C.J. Hayden. She’s the bestselling author of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches and The One-Person Marketing Plan Workbook.
For more than 20 years, C.J. has helped solo professionals like us to get clients, get strategic, and get things done. C.J. takes a highly practical approach to everything she does — teaching her clients what really works to successfully market a professional services business.
C.J. has taught marketing courses for John F. Kennedy University, the U.S. Small Business Administration, and Mills College. In addition, C.J. regularly writes on sales and marketing for a variety of publications, including RainToday, Eyes on Sales, and About.com, to name just a few.
In this content-rich interview C.J. and I discuss:
- Her inspiring story of overcoming adversity to become an entrepreneur
- The often overlooked mistake that will crush marketing productivity
- How independent professionals can create a marketing action plan
- Ways to get unstuck and start connecting with more ideal clients
The bottom-line? If you want to discover the critical ingredients to successfully marketing your services, then this interview is for you! (Scroll down to the Podcast Player below and listen now.)
[Legacy post: Small Business Talent] Do you want to multiply the positive impact of your efforts in business and life? Well, you can and it won’t require any gimmicks.
International speaker, author and entrepreneur, Anthony Iannarino, returns to the podcast today. He’s here to help you become the highly productive person you’ve always wanted to be.
Anthony has certainly earned the right to speak about productivity and creating value. He’s the President and Chief Sales officer for SOLUTIONS Staffing, a best-in-class regional staffing service based in Columbus, Ohio. Anthony is also the managing director of B2B Sales Coach & Consultancy and an adjunct faculty member at Capital University’s School of Management and Leadership. His popular blog, The Sales Blog, combines bold, creative thinking and proven sales principles. In addition to blogging daily, Anthony publishes a podcast called In the Arena, and writes for Think Sales Magazine, Success Magazine, SalesForce.com and OWNER Magazine. Last but not least, Anthony is a well-respected speaker and sales trainer who is busy making his mark at high-profile events ranging from partnering with Chris Brogan on the topic of social media and sales to speaking at the popular Sales 2.0 Conferences.
Are you ready to get inspired and take your productivity to the next level? If so, get ready to take some notes! (Scroll down to the Podcast Player below and listen now.)
[Legacy post: Small Business Talent] Chris O’Byrne has had an unusual small business journey. He started his career as a chemical engineer. Years later, he became an entrepreneur and built a publishing company from the ground up.
Dissatisfied with the outdated traditional publishing model, Chris designed JETLAUNCH to help independent professionals like us create truly outstanding business books that establish us as top experts in our field. Over the years, Chris has worked with a number of well-known experts (including one of my former guests, Charlie Gilkey, author of The Small Business Lifecycle), helping them to successfully self-publish and market their books.
Chris has a passion for serving solo entrepreneurs, coaches, speakers, and consultants who want to grow their businesses. He understands the importance of helping you create a premium quality book — one that fits your business strategy and enables you to attract more of your ideal clients, more consistently.
Have you ever wondered what writing a book could do for you and your business? If so, you won’t want to miss the practical insights and advice that Chris will be sharing with us today. Scroll down to the Podcast Player below and listen now!