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Kelley Keller on How to Protect Your Intellectual Property (and Avoid Expensive Lawsuits)

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[Legacy post: Small Business Talent] As self-employed professionals, all of us own and use intellectual property in a variety of different forms. Intellectual property laws and their impact on our business is an important topic. That’s why I asked Kelley Keller to join me on the podcast today.

Kelley is a seasoned intellectual property law attorney.* Before founding The Keller Law Firm in 2010, she worked for two prominent intellectual property law firms and gained extensive experience dealing with the US Patent and Trademarks Office and the US Copyright Office.

Many solo entrepreneurs are not as informed as they need to be when it comes to intellectual property laws and the legal risks they could be taking without even knowing it. The Keller Law Firm helps business owners like us to avoid these types of problems and the expensive lawsuits that could result.*

Besides her law practice, Kelley recently launched Innovation to Profits where she now offers online courses, coaching and consultative services to business clients. Through Innovation to Profits, she helps business owners like us to turn their intellectual property into assets that drive sales and profits.

So, are you ready to get the facts on how intellectual property law issues might impact you and your business? I hope so, because this topic is too important to ignore. Scroll down to the Podcast Player now — and listen to this valuable interview! (* Of course, the content of this interview is not legal advice, and it does not substitute for advice from your attorney.)

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Duration: 31:20 — 13.8MB


How Smart Entrepreneurs Win Customers For Life: An Interview with Dr. Richard Ruff

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[Legacy post: Small Business Talent] Winning customers for life is the Holy Grail for most of us. But it’s not so easy to do – and that’s why I invited world-class B2B sales expert, Dr. Richard Ruff, to join me on the podcast today.

Over the past 25 years, Richard’s work has varied in scope from delivering business-to-business sales training to start-ups to international sales performance projects with large organizations.  His high-profile clients range from global corporations, like UPS, to consulting firms, such as McKinsey and Booz Allen, to medical device companies, including Boston Scientific and Smith & Nephew.

Richard is coauthor (with Neil Rackham) of two sales books: Managing Major Sales and Getting Partnering Right.  He has authored numerous articles and white papers related to increasing sales effectiveness.  Richard also posts regularly on the Sales Training Connection blog, and recently launched an excellent online sales training course.

It’s obvious that Richard has a wealth of sales wisdom to share. If you’re ready to learn what it really takes to win customers for life, then don’t miss this interview. Scroll down to the Podcast Player and listen now! 

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Duration: 40:00 — 17.7MB


Get Clients Now! >> An Interview with Bestselling Author and Marketing Maven, C.J. Hayden

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[Legacy post: Small Business Talent] My guest on the podcast is C.J. Hayden. She’s the bestselling author of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches and The One-Person Marketing Plan Workbook.

For more than 20 years, C.J. has helped solo professionals like us to get clients, get strategic, and get things done. C.J. takes a highly practical approach to everything she does — teaching her clients what really works to successfully market a professional services business.

C.J. has taught marketing courses for John F. Kennedy University, the U.S. Small Business Administration, and Mills College. In addition, C.J. regularly writes on sales and marketing for a variety of publications, including RainToday, Eyes on Sales, and About.com, to name just a few.

In this content-rich interview C.J. and I discuss:

  • Her inspiring story of overcoming adversity to become an entrepreneur
  • The often overlooked mistake that will crush marketing productivity
  • How independent professionals can create a marketing action plan
  • Ways to get unstuck and start connecting with more ideal clients

The bottom-line? If you want to discover the critical ingredients to successfully marketing your services, then this interview is for you! (Scroll down to the Podcast Player below and listen now.)

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Duration: 24:00 — 10.3MB