[Legacy post: Small Business Talent] Many solo professional service providers feel stuck. They know that they need an effective sales and marketing plan, but they just don’t have the expertise or time to create it themselves.
Fortunately, my guest on the podcast is Vincent Messina of Otimo Sales and Marketing. His mission is helping professional service providers to achieve their goals and grow in a sustainable way using effective sales and marketing.
“Vin” brings over 20 years of experience as a licensed CPA, sales professional, marketer and business owner to today’s conversation. The depth and breadth of his business knowledge is unusual, and I think that you’ll find his take on new business development refreshing.
Vin and I discuss a number of sales and marketing topics in this episode, including:
- Ways to use social media and blog posts as part of your prospecting strategy
- How your “business roots” can impact your sales and marketing effectiveness
- The importance of developing a marketing plan and a hyper-focused market niche
- Marketing mistakes that all business owners must avoid, and what to do instead
Every professional service provider I know can benefit by improving their sales and marketing approach. If getting better new business development results matters to you and your firm, then you’ll find this conversation interesting and valuable. Scroll down to the Podcast Player below and listen now!
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Kelley Keller on How to Protect Your Intellectual Property (and Avoid Expensive Lawsuits)
[Legacy post: Small Business Talent] As self-employed professionals, all of us own and use intellectual property in a variety of different forms. Intellectual property laws and their impact on our business is an important topic. That’s why I asked Kelley Keller to join me on the podcast today.
Kelley is a seasoned intellectual property law attorney.* Before founding The Keller Law Firm in 2010, she worked for two prominent intellectual property law firms and gained extensive experience dealing with the US Patent and Trademarks Office and the US Copyright Office.
Many solo entrepreneurs are not as informed as they need to be when it comes to intellectual property laws and the legal risks they could be taking without even knowing it. The Keller Law Firm helps business owners like us to avoid these types of problems and the expensive lawsuits that could result.*
Besides her law practice, Kelley recently launched Innovation to Profits where she now offers online courses, coaching and consultative services to business clients. Through Innovation to Profits, she helps business owners like us to turn their intellectual property into assets that drive sales and profits.
So, are you ready to get the facts on how intellectual property law issues might impact you and your business? I hope so, because this topic is too important to ignore. Scroll down to the Podcast Player now — and listen to this valuable interview! (* Of course, the content of this interview is not legal advice, and it does not substitute for advice from your attorney.)
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How Smart Entrepreneurs Win Customers For Life: An Interview with Dr. Richard Ruff
[Legacy post: Small Business Talent] Winning customers for life is the Holy Grail for most of us. But it’s not so easy to do – and that’s why I invited world-class B2B sales expert, Dr. Richard Ruff, to join me on the podcast today.
Over the past 25 years, Richard’s work has varied in scope from delivering business-to-business sales training to start-ups to international sales performance projects with large organizations. His high-profile clients range from global corporations, like UPS, to consulting firms, such as McKinsey and Booz Allen, to medical device companies, including Boston Scientific and Smith & Nephew.
Richard is coauthor (with Neil Rackham) of two sales books: Managing Major Sales and Getting Partnering Right. He has authored numerous articles and white papers related to increasing sales effectiveness. Richard also posts regularly on the Sales Training Connection blog, and recently launched an excellent online sales training course.
It’s obvious that Richard has a wealth of sales wisdom to share. If you’re ready to learn what it really takes to win customers for life, then don’t miss this interview. Scroll down to the Podcast Player and listen now!
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