[Legacy post: Small Business Talent] If you’re a self-employed professional selling business-to-business services, then you’re probably trying to better integrate social sales tools into your sales process.
This can be frustrating if you haven’t found a Social CRM solution that can help you to do it efficiently.
Fortunately, my guest on the podcast today is Craig Jamieson of Adaptive Business Services. Craig is a Nimble Social CRM Solution Partner, and he provides training and consulting to businesses on how to leverage social sales tools, techniques, strategies, and Social CRM to increase their sales.
Craig has been a small business owner since 2005. He also has decades of business-to-business sales experience. Over the years, Craig held a variety of sales leadership positions, including division sales manager, national sales manager, and district manager. Craig has also taught salesmanship at the university level.
Lastly, Craig writes a column on social sales at MaximizeSocialBusiness.com (you’ll find links to his monthly posts and his social media accounts on his author profile page), and he’s also empowered to blog for IBM on the topic of social business.
In this content-rich interview, Craig and I discuss:
- The crucial differences between standard CRM and Social CRM solutions
- Why using social sales tools such as LinkedIn, Twitter, Facebook and Google Plus without a Social CRM solution is inefficient
- How combining social tools and Social CRM solutions can help you save time and increase your social selling results
- Why focused content creation remains important and how to effectively leverage this activity
- The amazing Social CRM automated features available today for individual entrepreneurs and small businesses
If you want to tap the true power of social selling for your business, then don’t miss this valuable information. (Scroll down to the Podcast Player and listen now!)
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Ignite Your Goals and Grow Your Business: A Candid Interview with Gerry O’Brion
[Legacy post: Small Business Talent] Do most solo entrepreneurs have written business goals? No, but the most successful ones do.
Today one of those exceptionally successful entrepreneurs joins me on the podcast! (By the way, he’s also a very nice guy.)
Gerry O’Brion has a very impressive professional track record. After earning his MBA at the University of Michigan, he worked as a marketing professional with Procter & Gamble on major brands that we all know, including Crisco, Tide, and Mr. Clean.
Later, in the marketing department at Coors Brewing Company Gerry managed Coors Light, a $2 billion business. Next, he joined Quiznos $1 billion restaurant chain as their Vice President of Marketing. After that, he served as the VP of Marketing for Red Robin Gourmet Burgers, another $1 billion brand.
Lastly, as a business owner, Gerry has delivered marketing seminars for a variety of organizations ranging from major food distributors throughout the United States, to international companies such as Choice Hotels & Resorts.
How did Gerry accomplish all of that? One of the major keys to his success is that he sets smart goals for himself (in writing). Another is that he reaches out to others (his volunteer “board of directors”) for guidance along the way.
Finish this year with greater confidence — and then make the next one a year that you can be proud of. Gerry’s goal achievement strategies can help you do it! (Scroll down to the Podcast Player and have a listen now.)
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The 5 Steps to a Consistent Flow of Clients: Dov Gordon on Small Business Marketing
[Legacy post: Small Business Talent] All the way from Israel, my guest on the podcast today is Dov Gordon. Dov is a well-respected expert at helping solo and small business entrepreneurs to build a consistent, steady flow of new clients.
He has an interesting professional background. For a number of years, Dov led a CEO peer advisory group that attracted CEOs from many leading companies with between 10 million and 150 million dollars in annual sales. At a number of these companies, Dov worked side-by-side with senior management to reformulate their business strategy and, at times, to redesign and develop their management organizations.
In 2010, he turned his attention to helping entrepreneurs improve their sales and marketing results. Over the past several years, Dov has helped a variety of small business owners to build simple marketing and selling systems and generate the steady flow of clients that they need to thrive.
Want to sample Dov’s excellent content? >> Follow this link and get FREE access to his online seminar “The 5 Steps to a Consistent Flow of Clients” now! (By the way, I’m not an affiliate. I’m just sold on Dov’s practical approach to new business development.)
Are you working hard but not generating the reliable, predictable stream of clients you want? If so, I know that you’ll find this interview encouraging, and very useful. The Podcast Player is waiting – scroll down and have a listen now!
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