[Legacy post: Small Business Talent] If I ranked my guests based on their LinkedIn expertise, plus energy and passion, then my guest today would probably be at the top of the list. Patrick O’Malley, aka 617-PATRICK, clearly loves teaching. Today he’s here to teach us how to find and win more ideal clients by using LinkedIn as a powerful search engine and sales tool. (Want an example? Check out this amazing tip.)
Patrick is a well-respected Social Media Speaker and Consultant. In 2012, he was the First Place winner of the National Speakers Association’s “Rising Star 2012” professional speaker competition. Patrick is a nationally known expert on LinkedIn, Twitter, Facebook, YouTube, and SEO. He’s also a regular contributor to Fox TV News, Boston’s Ch 4 News, Ch 7 News, and New England Cable News as a social media and Internet expert.
Before starting his own company, 617-PATRICK Social Media Training, Patrick was the VP of Operations for Northern Light, the search engine that was Google’s top competitor in the year 2000. His deep experience in that arena is at the root of his innovative approach to using LinkedIn as a powerful search engine / sales tool.
Will Patrick’s unique LinkedIn tips leave you amazed? I’d be surprised if they didn’t. Scroll down to the Podcast Player and have a listen!
[Legacy post: Small Business Talent] Think about this for a moment — did your last talk, workshop or presentation engage people on an emotional level? That’s a good question to ask if you want your audience (even an audience of one) to take action.
It makes perfect sense, doesn’t it? People are much more likely to do something when they feel something. Well, my guest today has some great advice to share with you — on how to use the power of true stories to move people to take action and buy your services.
The backstory: David Lee has been a self-employed consultant, speaker and corporate trainer since 1995. He’s an internationally recognized authority on optimizing employee performance — and in that capacity, he’s served a variety of interesting organizations, including large international companies, like Accenture and Unum Life Insurance, government agencies, such as the U.S. Department of Health & Human Services, and educational institutions, including Southern New Hampshire University and others.
David has authored nearly 100 articles and book chapters on business and employee performance that have been published in trade journals and books in the United States, Europe, Asia, and Australia. And he’s also the author of the recent book, Powerful Storytelling Techniques, published by ASTD Press. This book is based on his 20 years of experience with storytelling in business and a variety of other settings.
In this content-rich interview, David Lee shares practical information on how to:
- begin a client presentation with an engaging story
- provoke your audience without being confrontational
- influence your audience both consciously and subconsciously
- persuade prospective clients while remaining ethical
- build the right story to drive your key message home and prompt action
Enjoy this episode of the podcast — I hope that you use the powerful techniques David teaches to attract more of your ideal clients!