[Legacy post: Small Business Talent] Michael Katz makes me laugh, and I’m always impressed with the quality of his marketing advice. That’s a pretty rare combination.
As Founder (and “Chief Penguin”) of Blue Penguin Development, Michael coaches and consults with solo professionals. His specialty is showing them how to get clients easily and consistently, and without having to make a single cold call.
Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, The Boston Globe, The Boston Herald and other national and local media.
He’s also the author of three books, and has published over 300 issues of The Likeable Expert Gazette, a weekly email newsletter with 7,000 passionate subscribers in over 40 countries around the world. (You can sign-up here.)
Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He also has a second degree black belt in karate, a first degree black belt in parenting, and is a past winner of the New England Press Association award for Best Humor Columnist.
In this podcast episode, Michael Katz and I discuss:
- Likeability as a key differentiator for professional service providers
- Why polarization is essential to standing out from the competition
- The role of humor in marketing (hint: for people with a sense of humor)
- How to get the attention of your target audience more consistently
- The often untapped marketing advantages of solo / micro businesses
Ready to attract more ideal clients? Scroll on down to our very “likeable” Podcast Player and have a listen!
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Daniel Pink on ‘To Sell is Human: The Surprising Truth About Moving Others’
[Legacy post: Small Business Talent] My guest on the podcast today is Daniel Pink. Yes, that Daniel Pink. You know him. He’s the author of five provocative books, including the long-running New York Times bestsellers A Whole New Mind and Drive.
His latest book, To Sell is Human: The Surprising Truth About Moving Others, is a New York Times business bestseller (#1), a Wall Street Journal bestseller (#1), and also a Washington Post non-fiction bestseller (#1).
Personally, I’ve been following Dan’s work since late 1997 when I happened to read an article that he wrote in Fast Company Magazine titled Free Agent Nation. Looking back now that article was a catalyst that moved me towards becoming a self-employed free agent myself.
Is it possible that Dan’s new book is the positive catalyst that you and your business need right now? If your goal is to acquire and retain more of your ideal clients, then the information that Dan shares in To Sell is Human can help you make that goal a reality.
Scroll down to the Podcast Player and enjoy this dynamic interview with the one and only Dan Pink!
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Charlie Gilkey on His New Book: The Small Business Lifecycle
[Legacy post: Small Business Talent] Are you ready to grow your small business? My guest is here to help!
Charlie Gilkey is a highly successful entrepreneur, and a well-respected speaker and advisor on small business growth and business strategy.
Charlie has recently written an important book. I consider it to be a must-read for every consultant and business coach. It’s called The Small Business Lifecycle: A Guide for Taking the Right Steps at the Right Time to Grow Your Small Business.
The Small Business Lifecycle provides insights that are easy to understand and implement. Each lifecycle stage that Charlie describes presents specific challenges and exciting opportunities that you’ll want to know about.
Listen to Charlie Gilkey — learn what you can do to make the most of the stage you’re at — and then grow your business your way! (Scroll down to the Podcast Player to enjoy this content-rich interview.)
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