[Legacy post: Small Business Talent] If I ranked my guests based on their LinkedIn expertise, plus energy and passion, then my guest today would probably be at the top of the list. Patrick O’Malley, aka 617-PATRICK, clearly loves teaching. Today he’s here to teach us how to find and win more ideal clients by using LinkedIn as a powerful search engine and sales tool. (Want an example? Check out this amazing tip.)
Patrick is a well-respected Social Media Speaker and Consultant. In 2012, he was the First Place winner of the National Speakers Association’s “Rising Star 2012” professional speaker competition. Patrick is a nationally known expert on LinkedIn, Twitter, Facebook, YouTube, and SEO. He’s also a regular contributor to Fox TV News, Boston’s Ch 4 News, Ch 7 News, and New England Cable News as a social media and Internet expert.
Before starting his own company, 617-PATRICK Social Media Training, Patrick was the VP of Operations for Northern Light, the search engine that was Google’s top competitor in the year 2000. His deep experience in that arena is at the root of his innovative approach to using LinkedIn as a powerful search engine / sales tool.
Will Patrick’s unique LinkedIn tips leave you amazed? I’d be surprised if they didn’t. Scroll down to the Podcast Player and have a listen!
[Legacy post: Small Business Talent] Think about this for a moment — did your last talk, workshop or presentation engage people on an emotional level? That’s a good question to ask if you want your audience (even an audience of one) to take action.
It makes perfect sense, doesn’t it? People are much more likely to do something when they feel something. Well, my guest today has some great advice to share with you — on how to use the power of true stories to move people to take action and buy your services.
The backstory: David Lee has been a self-employed consultant, speaker and corporate trainer since 1995. He’s an internationally recognized authority on optimizing employee performance — and in that capacity, he’s served a variety of interesting organizations, including large international companies, like Accenture and Unum Life Insurance, government agencies, such as the U.S. Department of Health & Human Services, and educational institutions, including Southern New Hampshire University and others.
David has authored nearly 100 articles and book chapters on business and employee performance that have been published in trade journals and books in the United States, Europe, Asia, and Australia. And he’s also the author of the recent book, Powerful Storytelling Techniques, published by ASTD Press. This book is based on his 20 years of experience with storytelling in business and a variety of other settings.
In this content-rich interview, David Lee shares practical information on how to:
- begin a client presentation with an engaging story
- provoke your audience without being confrontational
- influence your audience both consciously and subconsciously
- persuade prospective clients while remaining ethical
- build the right story to drive your key message home and prompt action
Enjoy this episode of the podcast — I hope that you use the powerful techniques David teaches to attract more of your ideal clients!
[Legacy post: Small Business Talent] How can you write marketing copy that sets you apart from your competition and moves your ideal clients to action? That’s the key challenge that my guest, Susan Gunelius, helps us to address in this episode of the podcast.
Some background: Susan has an impressive track record in marketing and business spanning 20+ years. As a corporate marketing leader, she directed the marketing efforts of some major organizations, such as the U.S. divisions of AT&T and HSBC Bank. Later, she became a successful entrepreneur, and an author writing ten business books.
Today, Susan is President and CEO of KeySplash Creative, Inc., a marketing communications firm based in Florida. KeySplash Creative has a reputation for providing outstanding content marketing, branding, copywriting, and social media marketing services. Her clients include large companies like Citibank and Cox Communications, and a select group of small business marketing clients around the world.
In this lively interview, Susan discusses her interesting approach to:
- using hype-free copywriting to build trust
- aligning your copy with your long-term strategy and goals
- determining the right focus for your content
- taking advantage of the compounding effect of blogging
- narrowing your brand promise to stand out from the pack
- building your email list
You’ll want to have a pen handy for this content-rich episode. Scroll down to the Podcast Player below and listen now!