[Legacy post: Small Business Talent] With the many social media platforms available to us today, connecting with potential clients online should be easier than ever before. But how do you make those connections and build relationships that lead to new business?
My guest, Phil Gerbyshak, is here today to answer that question for you. Phil is a well-known social media strategist. He’s also a successful consultant, author and speaker who works with both corporate clients and small business owners — helping them to connect with customers online and grow their sales.
Before taking the leap to self-employment, Phil was a V.P. of information technology in the highly competitive financial services industry. Over the years, he delivered in-person and online technology training to more than 2500 networked financial services professionals across 70+ branch locations and numerous small offices and home offices.
Selling services in the business-to-business space is all about building relationships. Knowing how to use powerful social media tools to connect and deepen your relationships with customers is powerful.
Phil is on the podcast today to help you make connecting with customers easier and more productive. Don’t miss his practical tips – scroll down to the Podcast Player and have a listen now!
Podcast Player:
Refocus and Refresh Your Marketing: An Interview with Craig McBreen
[Legacy post: Small Business Talent] My guest on the podcast today is Craig McBreen. Over the past eighteen years, Craig has served a wide variety of clients, ranging from professional service providers like consultants, lawyers, and CPAs, to non-profit organizations.
McBreen Design provides design, website development, marketing strategy and copywriting services. Craig’s collaborative visual approach to creating and sustaining a cohesive brand strategy helps entrepreneurs to market themselves in ways that set them apart from the competition and attract more of their ideal clients, more consistently.
Craig knows that a brand is a lot more than a tagline, logo and a website. The true power of your brand comes out through story, image and personality. It should be meaningful, memorable and lasting. And guess what else? It should contain your passion — because passion is crucial to a winning brand!
Craig covers a number of interesting topics on the podcast today, including:
- Identifying your position in the marketplace
- Why purpose-driven copy comes before design
- Defining your target market more specifically
- Uncovering the core elements of your brand
- How good copy and design convey personality
Do you want to refocus and refresh your marketing efforts? If your answer is yes – then you’ll want to hear what Craig has to say today! (Scroll down to the Podcast Player and have a listen now.)
Podcast Player:
Innovate Now: Tony Vengrove Shares His Start-up Journey
[Legacy post: Small Business Talent] My guest on the podcast today is Tony Vengrove. Like many successful entrepreneurs, Tony started his career in the corporate world. In fact, he spent 20+ years working in a variety of advertising, marketing and innovation roles for major ad agencies such as Saatchi & Saatchi and global corporations including Boehringer Ingelheim and Altria Group.
In early 2012, Tony launched his own firm, Miles Finch Innovation. Today he puts his decades of marketing and innovation experience to work helping clients to create more efficient and productive innovation organizations. Tony collaborates with innovation teams to uncover key consumer insights, generate new product concepts and connect ideas to technologies, manufacturing capabilities and thought leaders. Using a proprietary teaching tool that he developed — called the Idea Climate Equation® — Tony coaches and mentors individuals on the principles of creativity, leadership and innovation.
In the course of this candid interview, Tony shares:
- What innovation really means in practical, non-esoteric terms
- Why all entrepreneurs need to embrace creativity and innovation
- The advantages of seeking out new ideas across diverse industries
- How self-awareness and quieting mental chatter enhances creativity
So what can small business owners and solo entrepreneurs learn from Tony about tapping the power of creative thinking and innovation? Quite a lot! (Scroll down to the Podcast Player and listen-in now.)
Podcast Player:
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