[Legacy post: Small Business Talent] Hamilton Wallace has been a small business marketing consultant since 1980.
Hamilton has an interesting way of summing up his 33 years spent helping small businesses to grow: “Human communication changes, human nature does not.” Of course, I agree. In fact, that statement sums up my own philosophy so well that I just had to have him on the podcast.
Today Hamilton will be sharing his insights on marketing, and the power of authentic storytelling to help you to differentiate yourself from the competition. As he points out, “A story told well builds trust, comfort and connection. Only then does all that feature, function and benefit stuff mean anything.” That’s a simple truth, but it’s also very powerful.
So how can you tell your story in a way that sets your business apart? Hamilton Wallace is here to help you answer that question. Scroll down to the Podcast Player now and enjoy this candid interview!
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Pam Slim on Entrepreneurship, Community, and Her New Book: ‘Body of Work’
[Legacy post: Small Business Talent] Thousands of entrepreneurs have discovered Pamela Slim through her excellent blog, and her award winning book, Escape from Cubicle Nation. Today I’m pleased to have her join me on the podcast!
Pam is an author, speaker, and a highly experienced coach. She’s often quoted on the topic of entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Money Magazine, Entrepreneur and Psychology Today. Over the years, she has created an impressive body of work — and helped people around the world to make their entrepreneurial dreams a reality.
Today Pam will be sharing her hard-won business wisdom with us, and pulling back the curtain on her new book, Body of Work: Finding the Thread That Ties Your Story Together.
As business owners, what can we learn from Pam and the community of clients that she has created over the years? Quite a lot. So don’t miss this valuable information. (Scroll down to the Podcast Player and have a listen now!)
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Tom Fishburne on His Journey From Corporate Marketing VP to Marketing His Passion
[Legacy post: Small Business Talent] Tom Fishburne has a unique entrepreneurial backstory. It started in 2000 when he was a student at Harvard Business School. While earning his MBA, he was also learning how to draw cartoons by doodling on the backs of business cases, publishing them in the school paper, and posting his work online.
Through his marketing cartoons, Tom now reaches over 100,000 marketers every week. In addition, his work has been featured in leading business publications, including The Wall Street Journal, Fast Company, and the New York Times.
Tom’s company, Marketoon Studios, creates content marketing campaigns with cartoons and has served a variety of high profile clients, like Unilever, General Electric, Kronos, Oracle, and many more.
Prior to launching his own firm, Tom was a marketing VP at Method Products (recently named “the 16th most innovative company in the world” by Fast Company). Before that, he led brand-marketing campaigns at Nestle and General Mills.
If you’ve ever wondered how an entrepreneur can create a successful business around their passion, then you’re going to find this interview very interesting. Scroll down to the Podcast Player now and enjoy!
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