[Legacy post: Small Business Talent] Most independent professionals would love nothing better than to build a business around their core strengths. That’s why I asked an expert on this subject to join me on the podcast today for an in-depth interview.
My guest is Steve Woodruff. Steve specializes in helping solo professionals and business owners to discover their “core fit” in a specific marketplace. His unique approach is called “Clarity Therapy”. Why? Because it’s like working with a psychologist and a branding agency rolled into one.
Step-by-step, Steve helps his clients to unpack what they and their business are really all about. This includes getting clear about a number of elements, including your Company DNA, Key Offering, Market, Story, Message and Analogy.
Isn’t it time to take a fresh look at yourself and your work? If you said yes (or even maybe), then you’ll find this interview very interesting. Scroll down to the Podcast Player now and have a listen!
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Brynne Tillman on LinkedIn and the Power of Social Selling for Independent Professionals
[Legacy post: Small Business Talent] Brynne Tillman, CEO of Social Sales Link, is my guest on the podcast today. Brynne is a national LinkedIn speaker, author and trainer. She’s also a proud LinkedIn Sales Solutions Channel Partner, teaching individual entrepreneurs like us, and professionals from major companies including ARAMARK, TD Bank, IBM, and many others.
Brynne’s company, Social Sales Link, teaches a new way of selling. It provides the link between the traditional sales training model and modern day social media and technology. Brynne’s social media solutions for business owners, entrepreneurs, sales managers and sales teams fill the sales funnel with qualified leads, and also assist in researching prospects, industries and competitors — giving her clients the competitive edge they want.
Brynne’s LinkedIn expertise is comprehensive. It includes developing key strategies to connect with prospects, creating an SEO profile so that you can be found, utilizing group members and discussions, creating a strong network of professionals, and developing LinkedIn marketing plans that drive business development and revenue growth.
If you want to get better prospecting and sales results from the time you invest in LinkedIn, then you’ll find Brynne’s approach to social selling both innovative and highly practical. Scroll down to the Podcast Player below and listen now!
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When Ethics, Entrepreneurship and Spirituality Collide
[Legacy post: Small Business Talent] The format and content for today’s podcast episode is new. It’s a candid conversation between friends about confronting the ethical and spiritual challenges of life as an entrepreneur.
My guest on the podcast, Mike Brown, is a former Fortune 500 vice president of marketing. He made the leap to self-employment about 5 years ago and now owns and operates The Brainzooming™ Group — a firm dedicated to helping companies to successfully identify and implement strategic and innovative ideas. Mike’s clients include the MIT Center for Transportation & Logistics, the American Marketing Association, the PR Society of America, the CMO Summit, Frost & Sullivan MindXChange and TEDxWyandotte, to name just a few.
In my experience, many independent professionals hold themselves to high standards in business and life. As a result, feeling ethically and even spiritually challenged by situations they encounter is actually pretty common.
How can we navigate these types of challenges and continue to develop and grow as people and business owners? In a nutshell, that’s what Mike and I discuss in this week’s podcast episode. Scroll down to the Podcast Player below and listen-in now!
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