[Legacy post: Small Business Talent] Most independent professionals would love nothing better than to build a business around their core strengths. That’s why I asked an expert on this subject to join me on the podcast today for an in-depth interview.
My guest is Steve Woodruff. Steve specializes in helping solo professionals and business owners to discover their “core fit” in a specific marketplace. His unique approach is called “Clarity Therapy”. Why? Because it’s like working with a psychologist and a branding agency rolled into one.
Step-by-step, Steve helps his clients to unpack what they and their business are really all about. This includes getting clear about a number of elements, including your Company DNA, Key Offering, Market, Story, Message and Analogy.
Isn’t it time to take a fresh look at yourself and your work? If you said yes (or even maybe), then you’ll find this interview very interesting. Scroll down to the Podcast Player now and have a listen!
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