[Legacy post: Small Business Talent] Many independent professionals are seeking better ways to build credibility and generate targeted leads. One powerful and proven way to approach this is through writing white papers that help prospects to solve compelling problems.
My guest on the podcast today, Brian Boys, is an advertising and marketing copywriter who has worked with entrepreneurs and companies throughout the world over the past 25 years. Brian is also the author of a fascinating and useful new book, How To Write A White Paper In One Day, which he wrote to help busy people like us tap the marketing power of white papers.
In his book, Brian takes the non-professional writer step-by-step through the process of creating a concise and convincing white paper. How To Write A White Paper In One Day is built around an innovative template which takes the guesswork out of how to structure your white paper for maximum impact.
In this fast-paced, focused discussion Brian explains:
- Key differences between white papers and other marketing tools
- The benefits of writing your own white paper (in just one day)
- Ways to uncover your most compelling white paper topics
- How to create the strongest argument for your services
Do you need more targeted leads for your professional services business? If you said yes, then you don’t want to miss this practical, content-rich interview. Scroll down to the Podcast Player now and get ready to take some notes!
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Master ‘The Five Abilities’ and Win More Clients: An Interview with Rick Wong
[Legacy post: Small Business Talent] Do you have a clear definition of your ideal client or customer? Just as important, do you know how you can win their business? My special guest on the podcast today, Rick Wong, is here to help you on both counts.
Rick is the creator of The Five Abilities® Sales Methodology and the CEO and Founder of The Five Abilities® LLC. Prior to starting his own company, Rick spent 35 years in sales and sales management convincing decision makers and influencers to buy from him and the companies he represented, including startups, SMBs, and corporate giants like Hewlett-Packard and Microsoft.
Rick has done it all, from cold calling to negotiating multi-billion dollar contracts. His varied business-to-business sales experience has given him a seasoned, realistic perspective on how to get sales results and grow a successful business.
In today’s interview, Rick discusses his forthcoming book, The Five Abilities of Incredibly Successful Salespeople, and how mastering The Five Abilities® Sales Methodology will help you acquire the clients you want most. Free Bonus Offer >> Sign up here and get the first three chapters of The Five Abilities® book, plus 10 weeks of valuable selling tips from Rick – all for free!
The bottom-line is simple. If you’re looking for practical ways to grow your revenue, then you won’t want to miss the sales wisdom that Rick has to share. Scroll down to the Podcast Player below and listen now!
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David Lee >> How to Conquer Your Fear of Public Speaking and Win More Clients in 2015
[Legacy post: Small Business Talent] David Lee is my guest on the podcast today. David is a seasoned self-employed professional with some powerful advice to share on how you can conquer your fear of public speaking.
More than that, David is here to help you move prospects and clients to action with your presentations. After all, that’s what effective public speaking is all about.
David has been a consultant, speaker, coach and corporate trainer since 1995. He’s an internationally recognized authority on optimizing employee performance, and in that capacity he’s served a variety of organizations, including large international companies, like Accenture and Unum Life Insurance; government agencies, such as the U.S. Department of Health & Human Services; and educational institutions, including Southern New Hampshire University, and others.
David has authored nearly 100 articles and book chapters on employee performance that have been published in trade journals and books in the United States, Europe, Asia, and Australia. He’s also the author of Powerful Storytelling Techniques, published by ASTD Press. This results-oriented book is based on his 20 years of experience with storytelling in business and a variety of other settings.
The practical speaking techniques that David teaches are tailor made for people like us who sell services in the business-to-business space. My advice? Scroll down to the Podcast Player and get ready to take some notes!
(Bonus >> visit Davids’ special listener resources page.)
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