[Legacy post: Small Business Talent] Email marketing still dramatically outperforms social media. This fact is especially relevant to solo professionals in the B2B space.
My guest on the podcast today is Pam Neely, the author of 50 Ways To Build Your Email Marketing List. Her excellent book outlines a simple, straightforward approach to building a targeted email list filled with prospective clients.
Pam has been a marketing copywriter and online marketer for more than 15 years now. Over that time she has helped a variety of businesses to acquire and retain their ideal clients in reliable and cost effective ways.
Prior to becoming self-employed, Pam worked with ad agencies in New York City and small Internet companies across several states. In addition, she’s a New York Press Association award winner and holds a Master’s Degree in Direct and Interactive Marketing from New York University.
Pam and I discuss several interesting topics in this content-rich interview, including:
- Six simple (yet highly effective) strategies that solo entrepreneurs can use to build their email list
- How to create a concise and highly targeted lead magnet to encourage email opt-ins
- Why a detailed “squeeze page” may or may not boost your conversion rate
- Cultivating high-quality leads by educating your subscriber list
Pam shares a wealth of email list building and marketing tips with us today. If you want to build a targeted email list for your business, then don’t miss this interview. Scroll down to the Podcast Player and listen-in now!
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Creative Marketing Ideas for Solo Professionals: An Interview with Donnie Bryant, Jr.
[Legacy post: Small Business Talent] My guest on the podcast today is a well-respected direct response copywriter and B2B marketing consultant. Donnie Bryant helps small business owners and solo professionals like us to connect with and convert “should-be clients” to clients — with unusually effective marketing messages and systems.
Since launching his copywriting and marketing consulting firm in 2007, Donnie has been hired by a variety of high-profile clients, including Early to Rise and Experian. In addition, he has helped a wide range of solo entrepreneurs in the business-to-business space to grow their sales through creative and cost-effective marketing strategies.
Here are a few of the topics that Donnie and I cover in this content-rich episode:
- Developing a simple marketing strategy that generates consistent leads and sales results
- Creative and cost-effective marketing ideas that solo professionals can use to differentiate themselves
- An approach to creating mutually beneficial relationships with “top influencers” in your target market
- How to use free workshops and networking events with referral partners to gather high quality leads
The bottom-line is simple. If you want to discover creative ways to get to “yes” with your ideal prospects, then you’ll find the information that Donnie shares in this interview valuable! Scroll down to the Podcast Player below and have a listen now!
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Powerful Marketing Insights For Professional Service Providers: An Interview with Vin Messina
[Legacy post: Small Business Talent] Many solo professional service providers feel stuck. They know that they need an effective sales and marketing plan, but they just don’t have the expertise or time to create it themselves.
Fortunately, my guest on the podcast is Vincent Messina of Otimo Sales and Marketing. His mission is helping professional service providers to achieve their goals and grow in a sustainable way using effective sales and marketing.
“Vin” brings over 20 years of experience as a licensed CPA, sales professional, marketer and business owner to today’s conversation. The depth and breadth of his business knowledge is unusual, and I think that you’ll find his take on new business development refreshing.
Vin and I discuss a number of sales and marketing topics in this episode, including:
- Ways to use social media and blog posts as part of your prospecting strategy
- How your “business roots” can impact your sales and marketing effectiveness
- The importance of developing a marketing plan and a hyper-focused market niche
- Marketing mistakes that all business owners must avoid, and what to do instead
Every professional service provider I know can benefit by improving their sales and marketing approach. If getting better new business development results matters to you and your firm, then you’ll find this conversation interesting and valuable. Scroll down to the Podcast Player below and listen now!
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