[Legacy post: Small Business Talent] My guest on the podcast today, Paulette Ensign, had no idea she would sell over a million copies of her 16-page booklet, 110 Ideas for Organizing Your Business Life, (without spending a penny on advertising) when she wrote it in 1991.
Paulette has been monetizing her content, and that of her clients, for decades now. In the process, she has used radio and TV shows, teleseminars, speaking, in-flight audio programming and much more to leverage her promotional efforts and generate more revenue.
Paulette has also had hundreds of articles published by and about her, and has contributed to more than a dozen books on publishing, business, personal growth, and marketing. As Founder and Chief Visionary of TipsBooklets.com, she has more than 30 years of experience working with solo entrepreneurs, small business owners, corporations, and professional associations in numerous industries worldwide.
If you’re like most solo professionals, you’ve probably been creating content and social media posts with the hope of generating more leads and sales. Today, Paulette is here to share an approach to monetizing your content that’s different than the typical B2B marketing advice we’ve all heard. Scroll down to the Podcast Player below and listen now!
Randy Riemersma on How to Drive Sustainable Sales Growth
[Legacy post: Small Business Talent] My guest on the podcast today is Randy Riemersma. Randy and his company, Span the Chasm, have a compelling mission – helping solos and small firms to drive sustainable sales growth.
Randy has been an entrepreneur for over 10 years now. Before founding his own B2B sales training and consulting firm, he spent 28 years in sales management and training roles.
Randy helps his clients to get results by staying focused on the right activities and success metrics. The innovative sales approach he teaches leads to “yes” or “no” quickly while eliminating frustrating “maybe” responses.
Randy helps his clients improve across a full spectrum of business-to-business selling activities. From Market Penetration Strategy to Sales Process and Execution Training – he teaches solo professionals and small firms how to generate more revenue and create lasting success.
Simply put, if you’re ready to take your sales process and results to the next level, then you don’t want to miss this interview. Scroll down to the Podcast Player below and listen now!
Solo Entrepreneur Success: Harness the Power of ‘Lean Planning’ with Tim Berry
[Legacy post: Small Business Talent] My guest, Tim Berry, is a world-class expert on business planning. It’s an honor to have him join me on the podcast today.
What do others think about Tim and his work? Well, Pamela Slim, author of the best-selling business book, Escape From Cubicle Nation, calls Tim “the Obi-wan Kenobe of business planning” and quotes him extensively as her business plan expert for that book.
Well-known entrepreneur and author, Guy Kawasaki, made Tim his special business planning expert in How to Write a Business Plan. Tim is also the official business plan expert at Entrepreneur.com.
Tim has written several books on business planning, including The Plan-as-you-go Business Plan, published by Harcourt Brace, McGraw-Hill, and Dow Jones-Irwin. Tim is also the principal author of Business Plan Pro. In addition, he’s the co-author of 3 Weeks to Startup, published by Entrepreneur Press; and author of Sales and Market Forecasting for Entrepreneurs, published by Business Expert Press, and Hurdle: the Book on Business Planning.
It’s important to note that Tim is not just a business plan expert; he’s also a successful entrepreneur. He’s founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. (He built Palo Alto Software from zero to 40 employees, multimillion dollar sales, no debt, and a 70% market share without any outside investment.)
Tim is here today to help you tap the power of lean planning and make 2015 a great year. So, don’t miss this opportunity to learn from the best. Scroll down to the Podcast Player below and listen now!
Bonus >> Click here to access a free draft preview of Tim’s forthcoming book, Lean Business Planning.