Brian Clark is the CEO of Copyblogger Media. He’s also a serial entrepreneur who built three successful professional services businesses using proven content marketing techniques before moving to a completely online business model. I’m excited to have him join me on the podcast today and share his business wisdom and content marketing tips!
Founded by Brian in 2006, Copyblogger Media is an innovative online company that provides high-quality resources to help people successfully grow their business through social media and online marketing. Brian and his company have earned a reputation for excellence and received widespread praise from leading publications. For example:
- Advertising Age ranks Copyblogger as a Power150 top marketing blog
- The Guardian named Copyblogger one of the world’s most powerful blogs
- Brian was ranked #3 of the 100 Most Influential Online Marketers of 2009
- Dunn and Bradstreet says Brian is the most influential person to follow on Twitter for small business owners
- Technorati says Copyblogger is one of the most popular blogs in the world
Brian is the host of Unemployable, an exciting new podcast for freelancers and solopreneurs — and he offers an amazing array of marketing resources through My Copyblogger (membership is free). As an online marketing thought leader, Brian’s work has also been featured in a variety of bestselling business and marketing books, including: Linchpin by Seth Godin; Epic Content Marketing by Joe Pulizzi; The New Rules of Marketing and PR by David Meerman Scott; Free Agent Nation by Daniel Pink; The Referral Engine by John Jantsch; and, Platform: Get Noticed in a Noisy World by Michael Hyatt, to name just a few.
For almost a decade Brian has been teaching self-employed professionals how to create valuable information that attracts targeted attention, drives traffic, generates leads and builds their businesses. If you want to learn more about content marketing for solo professionals, then this conversation with Brian Clark is a great place to start. Scroll down to the Podcast Player and listen-in now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
Podcast Player:
Ian Altman on How You Can Become Outrageously Successful Targeting and Winning New Business
Let’s face it, nothing is more important to the success of your business than acquiring the right clients and growing your revenue. My guest on the podcast today, Ian Altman, helps self-employed professionals to become outrageously successful targeting and winning new business.
Ian is a successful entrepreneur and a bestselling author. His latest book, Same Side Selling: A Radical Approach to Break Through Sales Barriers, is packed with creative sales tips and practical strategies for people selling their services in the B2B space.
Same Side Selling has received rave reviews from a variety of business and sales luminaries. Here’s what top business thinker and bestselling author, Daniel Pink, had to say: “Altman and Quarles deliver a whole new world of selling, and they’re really onto something.” I couldn’t agree more.
In addition to being an accomplished writer, Ian is also a top-rated speaker for Vistage International. He’s often called upon to address CEO forums related to revenue growth, innovation, and sales leadership. Over the years, Ian has become an in-demand sales educator and advisor to professional services firms and solo practitioners like us worldwide.
Ready to discover how you can become outrageously successful at targeting and winning business? If so, then don’t miss the creative sales strategies that Ian shares on the podcast today. Scroll down to the Podcast Player and listen now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
Podcast Player:
How to Narrow Your Marketing Focus, Stand Out and Profit: Dianna Huff Shares Her Story
My guest on the podcast, Dianna Huff, is an award-winning digital marketing consultant. She’s also a thought leader who has made content contributions in well-known digital publications such as Forbes, BtoB, Response Magazine, Content Marketing Institute, MarketingSherpa, Marketing Profs, Clickz, Search Engine Watch and Search Engine News.
Dianna launched her marketing communications consulting practice in 1998. Since then, she has developed and implemented web lead generation strategies and communications that improve search rankings, drive website traffic, generate sales and increase profits for clients ranging from small and mid-market companies to Fortune 500 corporations. She has served clients in a diverse range of industries including industrial, manufacturing, environmental, nonprofit, construction, healthcare, enterprise software, IT, financial services and consulting.
Dianna has accomplished a lot as a business owner, and in the last few years she has also made a number of important changes. Perhaps the most significant change she implemented was to narrow her range of service offerings and her marketing focus.
As part of that strategic shift, Dianna changed the name of her consulting firm from DH Communications to Huff Industrial Marketing. Today she is squarely focused on her passion — helping owners of small industrial manufacturing companies in the U.S. to grow their businesses through better marketing. Her unique consulting practice is thriving, and as you’ll hear in this interview she has never been more excited about her work.
Dianna is a wonderful example of someone experiencing the rewards of a more specialized consulting practice. Could becoming more focused and specialized help your business stand out and profit? If that’s a question you’d like answered, then you don’t want to miss the lessons that Dianna shares in this candid conversation. Scroll down to the Podcast Player and listen now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
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