My guest on the podcast, Dianna Huff, is an award-winning digital marketing consultant. She’s also a thought leader who has made content contributions in well-known digital publications such as Forbes, BtoB, Response Magazine, Content Marketing Institute, MarketingSherpa, Marketing Profs, Clickz, Search Engine Watch and Search Engine News.
Dianna launched her marketing communications consulting practice in 1998. Since then, she has developed and implemented web lead generation strategies and communications that improve search rankings, drive website traffic, generate sales and increase profits for clients ranging from small and mid-market companies to Fortune 500 corporations. She has served clients in a diverse range of industries including industrial, manufacturing, environmental, nonprofit, construction, healthcare, enterprise software, IT, financial services and consulting.
Dianna has accomplished a lot as a business owner, and in the last few years she has also made a number of important changes. Perhaps the most significant change she implemented was to narrow her range of service offerings and her marketing focus.
As part of that strategic shift, Dianna changed the name of her consulting firm from DH Communications to Huff Industrial Marketing. Today she is squarely focused on her passion — helping owners of small industrial manufacturing companies in the U.S. to grow their businesses through better marketing. Her unique consulting practice is thriving, and as you’ll hear in this interview she has never been more excited about her work.
Dianna is a wonderful example of someone experiencing the rewards of a more specialized consulting practice. Could becoming more focused and specialized help your business stand out and profit? If that’s a question you’d like answered, then you don’t want to miss the lessons that Dianna shares in this candid conversation. Scroll down to the Podcast Player and listen now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
Podcast Player:
Stephanie Wetzel-Cottrell Shares Branding and Website Design Tips For Small Businesses and Solos
Are you feeling less than satisfied with your website and online branding, but you’re so busy that you haven’t done anything to change it? If so, I can relate to your situation. Not long ago I was facing that same challenge — until I connected with today’s guest.
I’m joined on the podcast today by Stephanie Wetzel-Cottrell. Stephanie began her career in corporate marketing 14 years ago. Before launching her own business, she worked as a marketing professional for a variety of successful organizations, including Connexion Technologies, Fast Lane, and McClatchey Broadcasting.
Five years ago, Stephanie made the leap to full time self-employment founding Blue Elephant Creative, a web development and marketing strategy firm focused on helping small business owners and solopreneurs to grow their revenue. By the way, she’s also the owner of TradingPounds.com, a 2000-readers-strong site dedicated to helping people lose weight and regain their health. Stephanie herself has lost more than 200 pounds over the past five years — an impressive personal achievement, to say the least.
In the course of this interview, we discuss:
- how her candid client feedback triggered my recent website rebranding
- a proven process to redesign your website and refresh your online brand
- rebranding your site to better reflect what your clients actually experience
- evoking emotion with website design and leveraging your uniqueness
So, are you ready to get some fresh new ideas on how to improve your online brand and marketing results? If so, then you don’t want to miss this episode of the Smart Solo Business podcast. Scroll down to the Podcast Player below and listen now!
(Prefer to read instead? Click on the “Transcript” link at the bottom of the player.)
Podcast Player:
How to Turn Your Best Ideas Into Goals and Successful Projects: An Interview with Charlie Gilkey
Today’s special guest, Charlie Gilkey, is a well-known speaker and advisor on small business growth and strategy. He’s also the author of an Amazon bestseller: The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth.
As business owners, we’ve all had good ideas that never came to fruition. Why? In business, ideas don’t get done — but projects do.
Charlie has a passion for helping solos and small business owners to turn their best ideas into projects they can actually finish. The topic of our conversation today is his latest book, The Start Finishing Action Guide: 25 Exercises to Guide You from Idea to Done (subscribe by email at ProductiveFlourishing.com to get your free copy).
In the course of this content-rich interview, Charlie reveals how to:
- turn a compelling idea into a viable project
- start your project strong and gain momentum
- create a project road map to stay on track
- use a two-step process to avoid getting stuck
- complete your project in a way that makes future projects much easier
Isn’t it time to turn your ideas worth doing into projects that you’ll finish? If your answer is yes, then get ready to take some notes and enjoy this conversation with Charlie Gilkey. Scroll down to the Podcast Player and listen now!
(Prefer reading to listening? Click the “Transcript” link just below the player.)
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