[Legacy post: Small Business Talent] My guest on the podcast today is Craig McBreen. Over the past eighteen years, Craig has served a wide variety of clients, ranging from professional service providers like consultants, lawyers, and CPAs, to non-profit organizations.
McBreen Design provides design, website development, marketing strategy and copywriting services. Craig’s collaborative visual approach to creating and sustaining a cohesive brand strategy helps entrepreneurs to market themselves in ways that set them apart from the competition and attract more of their ideal clients, more consistently.
Craig knows that a brand is a lot more than a tagline, logo and a website. The true power of your brand comes out through story, image and personality. It should be meaningful, memorable and lasting. And guess what else? It should contain your passion — because passion is crucial to a winning brand!
Craig covers a number of interesting topics on the podcast today, including:
- Identifying your position in the marketplace
- Why purpose-driven copy comes before design
- Defining your target market more specifically
- Uncovering the core elements of your brand
- How good copy and design convey personality
Do you want to refocus and refresh your marketing efforts? If your answer is yes – then you’ll want to hear what Craig has to say today! (Scroll down to the Podcast Player and have a listen now.)
Podcast Player:
Innovate Now: Tony Vengrove Shares His Start-up Journey
[Legacy post: Small Business Talent] My guest on the podcast today is Tony Vengrove. Like many successful entrepreneurs, Tony started his career in the corporate world. In fact, he spent 20+ years working in a variety of advertising, marketing and innovation roles for major ad agencies such as Saatchi & Saatchi and global corporations including Boehringer Ingelheim and Altria Group.
In early 2012, Tony launched his own firm, Miles Finch Innovation. Today he puts his decades of marketing and innovation experience to work helping clients to create more efficient and productive innovation organizations. Tony collaborates with innovation teams to uncover key consumer insights, generate new product concepts and connect ideas to technologies, manufacturing capabilities and thought leaders. Using a proprietary teaching tool that he developed — called the Idea Climate Equation® — Tony coaches and mentors individuals on the principles of creativity, leadership and innovation.
In the course of this candid interview, Tony shares:
- What innovation really means in practical, non-esoteric terms
- Why all entrepreneurs need to embrace creativity and innovation
- The advantages of seeking out new ideas across diverse industries
- How self-awareness and quieting mental chatter enhances creativity
So what can small business owners and solo entrepreneurs learn from Tony about tapping the power of creative thinking and innovation? Quite a lot! (Scroll down to the Podcast Player and listen-in now.)
Podcast Player:
Plan for Success: Tim Berry on Growing Your Small Business
[Legacy post: Small Business Talent] What would you like to accomplish this year? Just as important, how will you get there? My guest on today’s podcast is Tim Berry — a world-class expert on business planning and he’s here to help.
What do other top experts think about Tim and his work? Well, Guy Kawasaki made Tim his business plan expert in How to Write a Business Plan. Pamela Slim, author of Escape From Cubicle Nation, calls Tim the Obi-wan Kenobe of business planning. As if that weren’t enough, Tim is also the business planning coach at Entrepreneur.com.
Tim is the author of The Plan-as-you-go Business Plan and other books on planning published by Harcourt Brace, McGraw-Hill, and Dow Jones-Irwin. He’s the principal author of Business Plan Pro. He’s also co-author of 3 Weeks to Startup, published in 2008 by Entrepreneur Press; and author of Sales and Market Forecasting for Entrepreneurs, published in 2010 by Business Expert Press, and Hurdle: the Book on Business Planning.
Lastly, Tim is founder and chairman of Palo Alto Software, founder of Bplans.com, and co-founder of Borland International. (By the way, he built Palo Alto Software from zero to 40 employees, multimillion dollar sales, no debt, and 70% market share without any outside investment.)
Bottom-line: Tim is a seasoned entrepreneur and a true expert in the field of business planning. As you look forward to creating a successful 2014, you’ll benefit from the practical wisdom and cutting-edge resources that he shares with you today. (Scroll down to the Podcast Player and listen now!)
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