[Legacy post: Small Business Talent] Winning customers for life is the Holy Grail for most of us. But it’s not so easy to do – and that’s why I invited world-class B2B sales expert, Dr. Richard Ruff, to join me on the podcast today.
Over the past 25 years, Richard’s work has varied in scope from delivering business-to-business sales training to start-ups to international sales performance projects with large organizations. His high-profile clients range from global corporations, like UPS, to consulting firms, such as McKinsey and Booz Allen, to medical device companies, including Boston Scientific and Smith & Nephew.
Richard is coauthor (with Neil Rackham) of two sales books: Managing Major Sales and Getting Partnering Right. He has authored numerous articles and white papers related to increasing sales effectiveness. Richard also posts regularly on the Sales Training Connection blog, and recently launched an excellent online sales training course.
It’s obvious that Richard has a wealth of sales wisdom to share. If you’re ready to learn what it really takes to win customers for life, then don’t miss this interview. Scroll down to the Podcast Player and listen now!
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Your Values. Your Business. Your Life.
About a week ago, I started seeing posts related to the third anniversary of Steve Jobs’ death. It’s obvious that many think of Steve Jobs as a role model. Others disagree, pointing out that he was a self-described workaholic and often treated people poorly.
I believe that while professional achievements can be impressive our success isn’t primarily about business. It’s more about who we become in the process of reaching worthy goals. How do we treat ourselves and others? How do we invest our time and money? I also think that understanding the choices we make and the value system driving them helps us to grasp who we really are as people.
Making an effort to become more aware of my value system, my behavior, and the impact I have on other people was the start of taking full responsibility for my life. For me, it was the beginning of becoming a more mature man. I’m still a work in progress, but I am making strides.
You’re still reading, so I’m guessing that personal growth matters to you, too. In the long-run, this may be a more important advantage than you know. With that in mind, here are a couple of books on values clarification that I’ve found really helpful. Click on the Amazon links below and have a look:
I hope you’ll decide to do some reading, further clarify your highest values, and then assess how well you’re living them. This kind of awareness is a great foundation for growth in life and business.
Get Clients Now! >> An Interview with Bestselling Author and Marketing Maven, C.J. Hayden
[Legacy post: Small Business Talent] My guest on the podcast is C.J. Hayden. She’s the bestselling author of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches and The One-Person Marketing Plan Workbook.
For more than 20 years, C.J. has helped solo professionals like us to get clients, get strategic, and get things done. C.J. takes a highly practical approach to everything she does — teaching her clients what really works to successfully market a professional services business.
C.J. has taught marketing courses for John F. Kennedy University, the U.S. Small Business Administration, and Mills College. In addition, C.J. regularly writes on sales and marketing for a variety of publications, including RainToday, Eyes on Sales, and About.com, to name just a few.
In this content-rich interview C.J. and I discuss:
- Her inspiring story of overcoming adversity to become an entrepreneur
- The often overlooked mistake that will crush marketing productivity
- How independent professionals can create a marketing action plan
- Ways to get unstuck and start connecting with more ideal clients
The bottom-line? If you want to discover the critical ingredients to successfully marketing your services, then this interview is for you! (Scroll down to the Podcast Player below and listen now.)
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