[Legacy post: Small Business Talent] Do most solo entrepreneurs have written business goals? No, but the most successful ones do.
Today one of those exceptionally successful entrepreneurs joins me on the podcast! (By the way, he’s also a very nice guy.)
Gerry O’Brion has a very impressive professional track record. After earning his MBA at the University of Michigan, he worked as a marketing professional with Procter & Gamble on major brands that we all know, including Crisco, Tide, and Mr. Clean.
Later, in the marketing department at Coors Brewing Company Gerry managed Coors Light, a $2 billion business. Next, he joined Quiznos $1 billion restaurant chain as their Vice President of Marketing. After that, he served as the VP of Marketing for Red Robin Gourmet Burgers, another $1 billion brand.
Lastly, as a business owner, Gerry has delivered marketing seminars for a variety of organizations ranging from major food distributors throughout the United States, to international companies such as Choice Hotels & Resorts.
How did Gerry accomplish all of that? One of the major keys to his success is that he sets smart goals for himself (in writing). Another is that he reaches out to others (his volunteer “board of directors”) for guidance along the way.
Finish this year with greater confidence — and then make the next one a year that you can be proud of. Gerry’s goal achievement strategies can help you do it! (Scroll down to the Podcast Player and have a listen now.)
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Neal Schaffer on Social Media Strategy and His New Book: ‘Maximize Your Social’
[Legacy post: Small Business Talent] Today my guest on the podcast is Neal Schaffer. Neal is the author of two award-winning, critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn. Today he unveils his latest book: Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Download a Free Excerpt Here!
In addition to writing, speaking, and managing his collaborative blog, Neal is the V.P. of Social Media Strategy for Social 5150, an agency focusing on consumer and B2B brands.
A Forbes Top 30 Social Media Power Influencer and creator of an AdAge Top 100 Global Marketing Blog, Neal has been widely recognized by the media, and has appeared in the Wall Street Journal, Bloomberg Business Week, Forbes, Yahoo!, and American Express Open Forum.
Neal has spoken at leading social media conferences, including iStrategy Global Digital Media Conference, Online Marketing Summit, Gravity Summit, and LavaCon. Lastly, before starting his own firm he spent many years in executive level sales roles throughout Asia and is fluent in both Japanese and Chinese.
The bottom-line — if you want to leverage the power of social media and build a stronger business, then you’ll find this interview valuable. Scroll down to the Podcast Player and have a listen!
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David Siteman Garland on Building a Successful Online Platform and Community
[Legacy post: Small Business Talent The one and only, David Siteman Garland, joins me on the podcast today!
As you might know, David is the creator and host of The Rise To The Top, a popular online show watched by thousands of small business owners and independent professionals throughout the world each and every week.
David also offers some excellent online courses for entrepreneurs and aspiring / rising mediapreneurs. Whether you want to create your own online show / podcast or successfully launch an online course — David provides the time-tested information and step by step instructions that you’ll need to make it happen.
David is on the podcast today because I know from personal experience the kind of valuable training and resources that he provides. Don’t miss this content-rich interview – scroll down to the Podcast Player and listen now!
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