[Legacy post: Small Business Talent] Are you trying to integrate social sales tools like LinkedIn and Twitter into your sales process? A Social Customer Relationship Management (Social CRM) solution can help you do it. But deciding which Social CRM solution is the best fit for your needs can be confusing.
This is an important sales and marketing decision that many solo entrepreneurs and small business owners are wrestling with right now. That’s why I invited Craig Jamieson, author of The Small Business’ Guide to Social CRM, to share his expertise on the podcast today.
Craig has been self-employed since 2005. As the owner of Adaptive Business Services, he provides training and consulting to businesses on how to leverage social sales tools, techniques, strategies, and Social CRM solutions to increase sales.
By the way, Craig has decades of business-to-business sales experience. Prior to starting his own small business, he held a number of sales leadership positions, including division sales manager and national sales manager. Craig has also taught salesmanship at the university level.
Craig is empowered to blog for IBM on the topic of social business. He also writes a monthly column on social sales at Neal Schaffer’s popular site: MaximizeSocialBusiness.com.
Craig and I cover a number of valuable topics in the course of this interview, including:
- The differences between traditional CRM and Social CRM solutions from a B2B sales and marketing perspective
- Why using social sales tools (LinkedIn, Twitter, etc.) without a Social CRM solution is inefficient for solo entrepreneurs
- How to combine the right social selling tools and Social CRM solution to save time and increase your sales results
Are you ready to tap the power of social selling and build relationships that accelerate your business? If your answer is yes, then Craig is here to help you today. Scroll down to the Podcast Player and listen now!
Podcast Player:
How Smart Entrepreneurs Win Customers For Life: An Interview with Dr. Richard Ruff
[Legacy post: Small Business Talent] Winning customers for life is the Holy Grail for most of us. But it’s not so easy to do – and that’s why I invited world-class B2B sales expert, Dr. Richard Ruff, to join me on the podcast today.
Over the past 25 years, Richard’s work has varied in scope from delivering business-to-business sales training to start-ups to international sales performance projects with large organizations. His high-profile clients range from global corporations, like UPS, to consulting firms, such as McKinsey and Booz Allen, to medical device companies, including Boston Scientific and Smith & Nephew.
Richard is coauthor (with Neil Rackham) of two sales books: Managing Major Sales and Getting Partnering Right. He has authored numerous articles and white papers related to increasing sales effectiveness. Richard also posts regularly on the Sales Training Connection blog, and recently launched an excellent online sales training course.
It’s obvious that Richard has a wealth of sales wisdom to share. If you’re ready to learn what it really takes to win customers for life, then don’t miss this interview. Scroll down to the Podcast Player and listen now!
Podcast Player:
Steve Harper on The Ripple Effect: Maximizing The Power of Relationships For Your Life and Business
[Legacy post: Small Business Talent] Steve Harper is the author of a new book: The Ripple Effect: Maximizing The Power of Relationships For Your Life and Business. I’m fortunate to have Steve join me on the podcast today to share his practical wisdom on building productive business relationships.
Steve has been an entrepreneur for over 20 years. Having owned two successful companies, he has learned what it takes to set yourself apart from the competition and develop strong client relationships. After selling his office technology company in 2004, Steve parlayed his personal passion for helping others into a fast-growing consulting practice.
Over the years, Steve has come to see that success is virtually guaranteed when you go out of your way to help people achieve what they want in life. The ripples that are caused by your actions are often returned to you in ways that you could never imagine.
In the course of this episode, Steve shares how to:
- Grow deeper business relationships
- Create new business opportunities
- Avoid typical networking frustrations
Steve is an unusually humble entrepreneur with a heart for helping others. I think you’ll find his approach to growing stronger relationships both uplifting and valuable to your business. Scroll down to the Podcast Player below and listen now!