[Legacy post: Small Business Talent] My guest on the podcast is C.J. Hayden. She’s the bestselling author of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches and The One-Person Marketing Plan Workbook.
For more than 20 years, C.J. has helped solo professionals like us to get clients, get strategic, and get things done. C.J. takes a highly practical approach to everything she does — teaching her clients what really works to successfully market a professional services business.
C.J. has taught marketing courses for John F. Kennedy University, the U.S. Small Business Administration, and Mills College. In addition, C.J. regularly writes on sales and marketing for a variety of publications, including RainToday, Eyes on Sales, and About.com, to name just a few.
In this content-rich interview C.J. and I discuss:
- Her inspiring story of overcoming adversity to become an entrepreneur
- The often overlooked mistake that will crush marketing productivity
- How independent professionals can create a marketing action plan
- Ways to get unstuck and start connecting with more ideal clients
The bottom-line? If you want to discover the critical ingredients to successfully marketing your services, then this interview is for you! (Scroll down to the Podcast Player below and listen now.)
Podcast Player:
Steve Harper on The Ripple Effect: Maximizing The Power of Relationships For Your Life and Business
[Legacy post: Small Business Talent] Steve Harper is the author of a new book: The Ripple Effect: Maximizing The Power of Relationships For Your Life and Business. I’m fortunate to have Steve join me on the podcast today to share his practical wisdom on building productive business relationships.
Steve has been an entrepreneur for over 20 years. Having owned two successful companies, he has learned what it takes to set yourself apart from the competition and develop strong client relationships. After selling his office technology company in 2004, Steve parlayed his personal passion for helping others into a fast-growing consulting practice.
Over the years, Steve has come to see that success is virtually guaranteed when you go out of your way to help people achieve what they want in life. The ripples that are caused by your actions are often returned to you in ways that you could never imagine.
In the course of this episode, Steve shares how to:
- Grow deeper business relationships
- Create new business opportunities
- Avoid typical networking frustrations
Steve is an unusually humble entrepreneur with a heart for helping others. I think you’ll find his approach to growing stronger relationships both uplifting and valuable to your business. Scroll down to the Podcast Player below and listen now!
Podcast Player:
Discover Your “Core Fit” and Target Market Advantage: The Steve Woodruff Interview
[Legacy post: Small Business Talent] Most independent professionals would love nothing better than to build a business around their core strengths. That’s why I asked an expert on this subject to join me on the podcast today for an in-depth interview.
My guest is Steve Woodruff. Steve specializes in helping solo professionals and business owners to discover their “core fit” in a specific marketplace. His unique approach is called “Clarity Therapy”. Why? Because it’s like working with a psychologist and a branding agency rolled into one.
Step-by-step, Steve helps his clients to unpack what they and their business are really all about. This includes getting clear about a number of elements, including your Company DNA, Key Offering, Market, Story, Message and Analogy.
Isn’t it time to take a fresh look at yourself and your work? If you said yes (or even maybe), then you’ll find this interview very interesting. Scroll down to the Podcast Player now and have a listen!
Podcast Player:
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