[Legacy post: Small Business Talent] My guest on the podcast today is a seasoned small business owner, speaker and author. If you’ve been following my posts for a while now, you might recall that David Newman joined me on the podcast last May to discuss his bestselling book: DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.
David is well-known for his work with solo professionals and business executives. Over the years, he has helped hundreds of his clients to position themselves as thought-leaders and generate more leads, better prospects and bigger sales.
Of the many businesses, entrepreneurs and groups David has served, almost all agree that their best prospects and clients are the ones that have come to them. Of course, successful client attraction doesn’t happen by magic. It’s the result of strategic thought-leadership marketing.
We all want to attract more of our ideal clients. Today, you’ll learn how to increase your “Visibility, Credibility and Shareability” and get better marketing results. Scroll down to the Podcast Player and have a listen now!
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Donnie Bryant on Copywriting and Stealth Selling: Non-Pushy Persuasion for Professionals
[Legacy post: Small Business Talent] Are you eager to convert more website visitors to subscribers and customers, but you’re just not sure how to do it? Almost all of the solo professionals I know want to increase their conversion rates.
Fortunately, my guest on the podcast today is Donnie Bryant. Donnie is a seasoned marketing copywriter and consultant.
Since launching his copywriting / marketing consulting firm 7 years ago, Donnie has been hired by a variety of high-profile clients, including Early to Rise and Experian. In addition, he has helped a wide variety small businesses and solo professionals to grow their sales through effective direct marketing strategies.
Donnie is also the author of Stealth Selling: Non-Pushy Persuasion for Professionals. Well-known marketer, Danny Iny, had this to say about Donnie’s book: “If you can’t stand selling but still need to do it and you’re tired of pushing, then Stealth Selling is the answer you’ve been waiting for.” Nice review, and I think it’s spot-on.
The bottom-line? If you want to get to “yes” more often with your ideal prospects (without resorting to hype), then you’ll find the information that Donnie shares in this interview encouraging and valuable. Scroll down to the Podcast Player and listen now!
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Peter Byrne on the Art of Building a Successful Virtual Company
[Legacy post: Small Business Talent] Have you considered the value of developing partnerships with other independent professionals to provide a broader array of services to your clients and generate new business?
Building a virtual team comprised of peers with complementary skill sets isn’t easy. But as you’ll soon hear, the rewards can be substantial.
My guest on the podcast today is Peter Byrne, Managing Partner at Cognise Consulting, a strategic marketing consulting firm. Peter’s track record spans almost 30 years, and includes leading global business strategies for world-class companies such as Unilever, Del Monte Foods, Samsung, General Electric, Honeywell, and Pearson PLC.
Peter and his colleagues at Cognise Consulting work as a virtual team to bring a unique spectrum of expertise to their clients. This collaborative and strategic approach has proven to be a powerful competitive advantage.
Of course, we all want to serve our clients in a deeper way and stand out from the crowd. Today, Peter will be sharing his valuable insights into what it takes to make that happen. Scroll down to the Podcast Player below and have a listen!
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