[Legacy post: Small Business Talent] My guest on the podcast is C.J. Hayden. She’s the bestselling author of Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches and The One-Person Marketing Plan Workbook.
For more than 20 years, C.J. has helped solo professionals like us to get clients, get strategic, and get things done. C.J. takes a highly practical approach to everything she does — teaching her clients what really works to successfully market a professional services business.
C.J. has taught marketing courses for John F. Kennedy University, the U.S. Small Business Administration, and Mills College. In addition, C.J. regularly writes on sales and marketing for a variety of publications, including RainToday, Eyes on Sales, and About.com, to name just a few.
In this content-rich interview C.J. and I discuss:
- Her inspiring story of overcoming adversity to become an entrepreneur
- The often overlooked mistake that will crush marketing productivity
- How independent professionals can create a marketing action plan
- Ways to get unstuck and start connecting with more ideal clients
The bottom-line? If you want to discover the critical ingredients to successfully marketing your services, then this interview is for you! (Scroll down to the Podcast Player below and listen now.)
[Legacy post: Small Business Talent] Do you want to multiply the positive impact of your efforts in business and life? Well, you can and it won’t require any gimmicks.
International speaker, author and entrepreneur, Anthony Iannarino, returns to the podcast today. He’s here to help you become the highly productive person you’ve always wanted to be.
Anthony has certainly earned the right to speak about productivity and creating value. He’s the President and Chief Sales officer for SOLUTIONS Staffing, a best-in-class regional staffing service based in Columbus, Ohio. Anthony is also the managing director of B2B Sales Coach & Consultancy and an adjunct faculty member at Capital University’s School of Management and Leadership. His popular blog, The Sales Blog, combines bold, creative thinking and proven sales principles. In addition to blogging daily, Anthony publishes a podcast called In the Arena, and writes for Think Sales Magazine, Success Magazine, SalesForce.com and OWNER Magazine. Last but not least, Anthony is a well-respected speaker and sales trainer who is busy making his mark at high-profile events ranging from partnering with Chris Brogan on the topic of social media and sales to speaking at the popular Sales 2.0 Conferences.
Are you ready to get inspired and take your productivity to the next level? If so, get ready to take some notes! (Scroll down to the Podcast Player below and listen now.)
[Legacy post: Small Business Talent] For close to a decade now, my guest, Hamilton Wallace, has used Google AdWords to test his marketing ideas, drive traffic to his website, and successfully generate leads and sales for his consulting practice. Over the years, he has also taught a wide variety of entrepreneurs to do the same for their businesses.
Hamilton has been a marketing consultant since 1980. The depth of his sales, marketing and small business experience adds a lot of practical wisdom to our conversation.
So, how can you use Google AdWords to attract more of your ideal clients? Hamilton is here to answer that question for you, as only he can. (Scroll down to the Podcast Player now and have a listen!)