[Legacy post: Small Business Talent] Susan Baroncini-Moe joins me on the podcast today. You’re invited to listen-in as we discuss her new book: Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style.
Online Marketing Institute recently named Susan one of The Top 40 Digital Marketing Experts. Leveraging a fusion of business and technological expertise, a unique brainstorming approach, and her experience in the personal growth industry, Susan helps people to transform their businesses. She has worked with clients on four continents and has mentored small business owners, entrepreneurs, and executives for over 15 years.
As a sought after business expert, Susan has been featured in a variety of publications, including Investor’s Business Daily, Social Media Examiner, Redbook Magazine, USA Today, Yahoo Finance, and American Express Open Forum, to name just a few. As a public speaker, she has also shared the stage with business luminaries like Michael E. Gerber, Bob Burg, Larry Winget, David Meerman Scott, Chris Brogan, and a variety of other bestselling business and marketing authors.
If you want to grow a business that serves both you and your customers in an exceptional way, then you don’t want to miss the wise advice that Susan shares. Scroll down to the Podcast Player below and listen now!
7 Big Mistakes Independent Professionals are Making in their Marketing: Robert Middleton Speaks Out
[Legacy post: Small Business Talent] My guest on the podcast today is Robert Middleton. Robert has been a marketing coach, speaker, trainer and consultant since 1984.
Robert is the author of several online bestsellers, including: The InfoGuru Marketing Manual, The Web Site ToolKit, and Marketing Ball – Lessons on Attracting Clients from the Marketing Coach. He also publishes his weekly More Clients eZine to almost 40,000 business owners around the world.
Robert specializes in working with Independent Professionals such as consultants, coaches, trainers, speakers, and marketing, design and financial professionals. The clients he serves are skilled at their profession, but they’re often struggling with the marketing side their business. Robert helps them take their marketing results to the next level using a time-tested and highly ethical approach to marketing.
Do you want to boost your marketing effectiveness dramatically, and do it with integrity? Of course! Scroll down to the Podcast Player below and have a listen now.
Taking the NO Out of Innovation: Exclusive Video Content From Mike Brown of Brainzooming™ [Part 1 – 12:08 min]
[Legacy post: Small Business Talent] By definition, successful innovation creates a fundamental, valuable improvement from the status quo. As entrepreneurs, the most important question is – how can we continually create more value from the perspective of our clients?
That’s an innovation question that we all need to ask and answer on a regular basis. It’s crucial to our long-term success.
As a self-employed professional, you answer to no one except your clients. In theory, you’re free to innovate as you see fit. But, if you’re anything like me, you often stick to the tried and true even when opportunities for meaningful innovation present themselves.
Why does this happen? We’re busy. We’re afraid of making mistakes. Change is hard. The list goes on and on.
But today I have good news for you courtesy of Mike Brown, founder of The Brainzooming™ Group. Mike has created a three-part video series to help you successfully identify and implement strategic, innovative ideas that will benefit your clients and your business.
By the way, Mike has an impressive professional background. He has been at the forefront of leading Fortune 500 culture change as a vice president of marketing, developing new approaches in research and simplified tools for innovation, strategic planning, and aligning sales, marketing and communications strategies. Mike has also won multiple awards for his strategic brand-building approach relating to NASCAR and conference event marketing.
In addition, Mike has been a frequent, repeat speaker for a variety of leading organizations. His clients include the MIT Center for Transportation & Logistics, the American Marketing Association, the PR Society of America, the CMO Summit, and TEDxWyandotte, to name just a few.
Today’s concise video lesson (it runs just over 12 minutes) is Part 1 of the three-part ‘Taking the NO Out of Innovation’ series that I’ll be posting to SmallBusinessTalent.com over a period of several weeks. Simply put, this content represents the most compelling information I’ve seen on practical innovation for small businesses and solo entrepreneurs.
Here are some of the topics that Mike covers for you in Part 1 of the ‘Taking the NO Out of Innovation’ series:
- The role of introspection in harnessing your creative strengths
- Why fielding ideas from diverse sources is essential to innovation
- How to add structure to new possibilities and bring them to life
If you’re serious about challenging your status quo, and creating more value through innovation, then you don’t want to miss this valuable free content. Scroll up to the top of this post and watch Part 1 now!
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