[Legacy post: Small Business Talent] My guest on the podcast today is a well-respected direct response copywriter and B2B marketing consultant. Donnie Bryant helps small business owners and solo professionals like us to connect with and convert “should-be clients” to clients — with unusually effective marketing messages and systems.
Since launching his copywriting and marketing consulting firm in 2007, Donnie has been hired by a variety of high-profile clients, including Early to Rise and Experian. In addition, he has helped a wide range of solo entrepreneurs in the business-to-business space to grow their sales through creative and cost-effective marketing strategies.
Here are a few of the topics that Donnie and I cover in this content-rich episode:
- Developing a simple marketing strategy that generates consistent leads and sales results
- Creative and cost-effective marketing ideas that solo professionals can use to differentiate themselves
- An approach to creating mutually beneficial relationships with “top influencers” in your target market
- How to use free workshops and networking events with referral partners to gather high quality leads
The bottom-line is simple. If you want to discover creative ways to get to “yes” with your ideal prospects, then you’ll find the information that Donnie shares in this interview valuable! Scroll down to the Podcast Player below and have a listen now!
Podcast Player:
Tap the Power of Social Selling with Craig Jamieson and The Small Business Guide to Social CRM
[Legacy post: Small Business Talent] Are you trying to integrate social sales tools like LinkedIn and Twitter into your sales process? A Social Customer Relationship Management (Social CRM) solution can help you do it. But deciding which Social CRM solution is the best fit for your needs can be confusing.
This is an important sales and marketing decision that many solo entrepreneurs and small business owners are wrestling with right now. That’s why I invited Craig Jamieson, author of The Small Business’ Guide to Social CRM, to share his expertise on the podcast today.
Craig has been self-employed since 2005. As the owner of Adaptive Business Services, he provides training and consulting to businesses on how to leverage social sales tools, techniques, strategies, and Social CRM solutions to increase sales.
By the way, Craig has decades of business-to-business sales experience. Prior to starting his own small business, he held a number of sales leadership positions, including division sales manager and national sales manager. Craig has also taught salesmanship at the university level.
Craig is empowered to blog for IBM on the topic of social business. He also writes a monthly column on social sales at Neal Schaffer’s popular site: MaximizeSocialBusiness.com.
Craig and I cover a number of valuable topics in the course of this interview, including:
- The differences between traditional CRM and Social CRM solutions from a B2B sales and marketing perspective
- Why using social sales tools (LinkedIn, Twitter, etc.) without a Social CRM solution is inefficient for solo entrepreneurs
- How to combine the right social selling tools and Social CRM solution to save time and increase your sales results
Are you ready to tap the power of social selling and build relationships that accelerate your business? If your answer is yes, then Craig is here to help you today. Scroll down to the Podcast Player and listen now!
Podcast Player:
Kelley Keller on How to Protect Your Intellectual Property (and Avoid Expensive Lawsuits)
[Legacy post: Small Business Talent] As self-employed professionals, all of us own and use intellectual property in a variety of different forms. Intellectual property laws and their impact on our business is an important topic. That’s why I asked Kelley Keller to join me on the podcast today.
Kelley is a seasoned intellectual property law attorney.* Before founding The Keller Law Firm in 2010, she worked for two prominent intellectual property law firms and gained extensive experience dealing with the US Patent and Trademarks Office and the US Copyright Office.
Many solo entrepreneurs are not as informed as they need to be when it comes to intellectual property laws and the legal risks they could be taking without even knowing it. The Keller Law Firm helps business owners like us to avoid these types of problems and the expensive lawsuits that could result.*
Besides her law practice, Kelley recently launched Innovation to Profits where she now offers online courses, coaching and consultative services to business clients. Through Innovation to Profits, she helps business owners like us to turn their intellectual property into assets that drive sales and profits.
So, are you ready to get the facts on how intellectual property law issues might impact you and your business? I hope so, because this topic is too important to ignore. Scroll down to the Podcast Player now — and listen to this valuable interview! (* Of course, the content of this interview is not legal advice, and it does not substitute for advice from your attorney.)
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