[Legacy post: Small Business Talent] Do you want more high quality referrals? Most solo professionals would say yes — with enthusiasm!
Today an expert on the topic of referral marketing joins me on the podcast. My guest, Jim McCraigh, has been a business consultant, author, speaker and mentor for more than 27 years now.
Jim launched his first business in 1987. Before that, he worked as a director of marketing for The Sleeter Group, a well-known national seminar and consulting company, and as a vice president of marketing for The One Page Business Plan Company, a firm with over 500 consultants worldwide.
Jim is also an experienced teacher. Over the years, he has presented over 250 seminars, workshops and webinars. He has been a guest business lecturer at the University of California, Ohlone College, Redwood College and John F. Kennedy University.
As a self-published author, Jim has written a number of books on marketing, including — How to Write Words That Sell; How to Find More Customers and Clients with Webinars, Seminars and Workshops; and 17 Unconventional Ways to Attract More Clients.
It’s obvious that Jim is a seasoned marketing expert with a lot of wisdom to share. I know you’ll find his approach to getting more high quality referrals practical and refreshing. Scroll down to the Podcast Player and listen now!
Podcast Player:
Smart Lead Generation – Brian Boys on ‘How To Write A White Paper In One Day’
[Legacy post: Small Business Talent] Many independent professionals are seeking better ways to build credibility and generate targeted leads. One powerful and proven way to approach this is through writing white papers that help prospects to solve compelling problems.
My guest on the podcast today, Brian Boys, is an advertising and marketing copywriter who has worked with entrepreneurs and companies throughout the world over the past 25 years. Brian is also the author of a fascinating and useful new book, How To Write A White Paper In One Day, which he wrote to help busy people like us tap the marketing power of white papers.
In his book, Brian takes the non-professional writer step-by-step through the process of creating a concise and convincing white paper. How To Write A White Paper In One Day is built around an innovative template which takes the guesswork out of how to structure your white paper for maximum impact.
In this fast-paced, focused discussion Brian explains:
- Key differences between white papers and other marketing tools
- The benefits of writing your own white paper (in just one day)
- Ways to uncover your most compelling white paper topics
- How to create the strongest argument for your services
Do you need more targeted leads for your professional services business? If you said yes, then you don’t want to miss this practical, content-rich interview. Scroll down to the Podcast Player now and get ready to take some notes!
Podcast Player:
Solo Entrepreneur Success: Harness the Power of ‘Lean Planning’ with Tim Berry
[Legacy post: Small Business Talent] My guest, Tim Berry, is a world-class expert on business planning. It’s an honor to have him join me on the podcast today.
What do others think about Tim and his work? Well, Pamela Slim, author of the best-selling business book, Escape From Cubicle Nation, calls Tim “the Obi-wan Kenobe of business planning” and quotes him extensively as her business plan expert for that book.
Well-known entrepreneur and author, Guy Kawasaki, made Tim his special business planning expert in How to Write a Business Plan. Tim is also the official business plan expert at Entrepreneur.com.
Tim has written several books on business planning, including The Plan-as-you-go Business Plan, published by Harcourt Brace, McGraw-Hill, and Dow Jones-Irwin. Tim is also the principal author of Business Plan Pro. In addition, he’s the co-author of 3 Weeks to Startup, published by Entrepreneur Press; and author of Sales and Market Forecasting for Entrepreneurs, published by Business Expert Press, and Hurdle: the Book on Business Planning.
It’s important to note that Tim is not just a business plan expert; he’s also a successful entrepreneur. He’s founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. (He built Palo Alto Software from zero to 40 employees, multimillion dollar sales, no debt, and a 70% market share without any outside investment.)
Tim is here today to help you tap the power of lean planning and make 2015 a great year. So, don’t miss this opportunity to learn from the best. Scroll down to the Podcast Player below and listen now!
Podcast Player:
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