Smart Solo Business

I help solo professionals acquire their ideal clients

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Tap the Power of Social Selling with Craig Jamieson and The Small Business Guide to Social CRM

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[Legacy post: Small Business Talent] Are you trying to integrate social sales tools like LinkedIn and Twitter into your sales process? A Social Customer Relationship Management (Social CRM) solution can help you do it. But deciding which Social CRM solution is the best fit for your needs can be confusing.

This is an important sales and marketing decision that many solo entrepreneurs and small business owners are wrestling with right now. That’s why I invited Craig Jamieson, author of The Small Business’ Guide to Social CRM, to share his expertise on the podcast today.

Craig has been self-employed since 2005. As the owner of Adaptive Business Services, he provides training and consulting to businesses on how to leverage social sales tools, techniques, strategies, and Social CRM solutions to increase sales.

By the way, Craig has decades of business-to-business sales experience. Prior to starting his own small business, he held a number of sales leadership positions, including division sales manager and national sales manager.  Craig has also taught salesmanship at the university level.

Craig is empowered to blog for IBM on the topic of social business. He also writes a monthly column on social sales at Neal Schaffer’s popular site: MaximizeSocialBusiness.com.

Craig and I cover a number of valuable topics in the course of this interview, including:

  • The differences between traditional CRM and Social CRM solutions from a B2B sales and marketing perspective
  • Why using social sales tools (LinkedIn, Twitter, etc.) without a Social CRM solution is inefficient for solo entrepreneurs
  • How to combine the right social selling tools and Social CRM solution to save time and increase your sales results

Are you ready to tap the power of social selling and build relationships that accelerate your business? If your answer is yes, then Craig is here to help you today. Scroll down to the Podcast Player and listen now!

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Duration: 27:40 — 12.4MB


Powerful Marketing Insights For Professional Service Providers: An Interview with Vin Messina

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[Legacy post: Small Business Talent] Many solo professional service providers feel stuck. They know that they need an effective sales and marketing plan, but they just don’t have the expertise or time to create it themselves.

Fortunately, my guest on the podcast is Vincent Messina of Otimo Sales and Marketing. His mission is helping professional service providers to achieve their goals and grow in a sustainable way using effective sales and marketing.

“Vin” brings over 20 years of experience as a licensed CPA, sales professional, marketer and business owner to today’s conversation. The depth and breadth of his business knowledge is unusual, and I think that you’ll find his take on new business development refreshing.

Vin and I discuss a number of sales and marketing topics in this episode, including:

  • Ways to use social media and blog posts as part of your prospecting strategy
  • How your “business roots” can impact your sales and marketing effectiveness
  • The importance of developing a marketing plan and a hyper-focused market niche
  • Marketing mistakes that all business owners must avoid, and what to do instead

Every professional service provider I know can benefit by improving their sales and marketing approach. If getting better new business development results matters to you and your firm, then you’ll find this conversation interesting and valuable. Scroll down to the Podcast Player below and listen now!

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Duration: 24:40 — 11.0MB


Kelley Keller on How to Protect Your Intellectual Property (and Avoid Expensive Lawsuits)

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[Legacy post: Small Business Talent] As self-employed professionals, all of us own and use intellectual property in a variety of different forms. Intellectual property laws and their impact on our business is an important topic. That’s why I asked Kelley Keller to join me on the podcast today.

Kelley is a seasoned intellectual property law attorney.* Before founding The Keller Law Firm in 2010, she worked for two prominent intellectual property law firms and gained extensive experience dealing with the US Patent and Trademarks Office and the US Copyright Office.

Many solo entrepreneurs are not as informed as they need to be when it comes to intellectual property laws and the legal risks they could be taking without even knowing it. The Keller Law Firm helps business owners like us to avoid these types of problems and the expensive lawsuits that could result.*

Besides her law practice, Kelley recently launched Innovation to Profits where she now offers online courses, coaching and consultative services to business clients. Through Innovation to Profits, she helps business owners like us to turn their intellectual property into assets that drive sales and profits.

So, are you ready to get the facts on how intellectual property law issues might impact you and your business? I hope so, because this topic is too important to ignore. Scroll down to the Podcast Player now — and listen to this valuable interview! (* Of course, the content of this interview is not legal advice, and it does not substitute for advice from your attorney.)

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Duration: 31:20 — 13.8MB