[Legacy post: Small Business Talent] My guest on the podcast today has been a business-to-business sales leader, consultant and trainer for over 25 years.
As a Principle of Renbor Sales Solutions, Tibor Shanto works with entrepreneurs and leading sales organizations to improve their sales results. This includes helping his clients to shorten sales cycles, increase close ratios, and create double digit growth by employing innovative strategies and tactics.
Tibor is the co-author of an award winning book on B2B selling: Shift!: Harness the Trigger Events That Turn Prospects Into Customers. He’s also a contributor to a variety of business publications including Office Technology Magazine, ChannelBuzz, Globe and Mail Report on Small Business, and ChamberofCommerce.com.
In March of this year, Tibor was named a Top 30 Social Sales Influencer by Kite Desk. This ranking was based on an analysis of the online impact of more than 500 of the world’s most influential social selling authors and experts.
Building a pipeline of clients begins when you set sales appointments with the right prospects. This requires that you create immediate engagement and set yourself apart from the competition upfront.
Today on the podcast — Tibor shares the information you need to make that happen using an approach that fits the specific business objectives of your target market. Scroll down to the Podcast Player and have a listen now!
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Donnie Bryant on Copywriting and Stealth Selling: Non-Pushy Persuasion for Professionals
[Legacy post: Small Business Talent] Are you eager to convert more website visitors to subscribers and customers, but you’re just not sure how to do it? Almost all of the solo professionals I know want to increase their conversion rates.
Fortunately, my guest on the podcast today is Donnie Bryant. Donnie is a seasoned marketing copywriter and consultant.
Since launching his copywriting / marketing consulting firm 7 years ago, Donnie has been hired by a variety of high-profile clients, including Early to Rise and Experian. In addition, he has helped a wide variety small businesses and solo professionals to grow their sales through effective direct marketing strategies.
Donnie is also the author of Stealth Selling: Non-Pushy Persuasion for Professionals. Well-known marketer, Danny Iny, had this to say about Donnie’s book: “If you can’t stand selling but still need to do it and you’re tired of pushing, then Stealth Selling is the answer you’ve been waiting for.” Nice review, and I think it’s spot-on.
The bottom-line? If you want to get to “yes” more often with your ideal prospects (without resorting to hype), then you’ll find the information that Donnie shares in this interview encouraging and valuable. Scroll down to the Podcast Player and listen now!
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Peter Byrne on the Art of Building a Successful Virtual Company
[Legacy post: Small Business Talent] Have you considered the value of developing partnerships with other independent professionals to provide a broader array of services to your clients and generate new business?
Building a virtual team comprised of peers with complementary skill sets isn’t easy. But as you’ll soon hear, the rewards can be substantial.
My guest on the podcast today is Peter Byrne, Managing Partner at Cognise Consulting, a strategic marketing consulting firm. Peter’s track record spans almost 30 years, and includes leading global business strategies for world-class companies such as Unilever, Del Monte Foods, Samsung, General Electric, Honeywell, and Pearson PLC.
Peter and his colleagues at Cognise Consulting work as a virtual team to bring a unique spectrum of expertise to their clients. This collaborative and strategic approach has proven to be a powerful competitive advantage.
Of course, we all want to serve our clients in a deeper way and stand out from the crowd. Today, Peter will be sharing his valuable insights into what it takes to make that happen. Scroll down to the Podcast Player below and have a listen!
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