[Legacy post: Small Business Talent] My guest on the podcast today is a seasoned small business owner, speaker and author. If you’ve been following my posts for a while now, you might recall that David Newman joined me on the podcast last May to discuss his bestselling book: DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.
David is well-known for his work with solo professionals and business executives. Over the years, he has helped hundreds of his clients to position themselves as thought-leaders and generate more leads, better prospects and bigger sales.
Of the many businesses, entrepreneurs and groups David has served, almost all agree that their best prospects and clients are the ones that have come to them. Of course, successful client attraction doesn’t happen by magic. It’s the result of strategic thought-leadership marketing.
We all want to attract more of our ideal clients. Today, you’ll learn how to increase your “Visibility, Credibility and Shareability” and get better marketing results. Scroll down to the Podcast Player and have a listen now!
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The Sally Hogshead Interview >> FASCINATE: Your 7 Triggers to Persuasion and Captivation
[Legacy post: Small Business Talent] Let’s kick this off with a quote from today’s guest: “You don’t have to change who you are, you have to become more of who you are.” Provocative? Yes, and very relevant to entrepreneurs like us who need to be persuasive every day with prospects and clients to reach our goals.
My special guest on the podcast today is entrepreneur, Hall of Fame Speaker and international author, Sally Hogshead! Sally is the creator of the Fascination Advantage Assessment, the world’s first test that measures how a person fascinates. Based on in-depth research, her assessment has helped over 200,000 participants to discover their natural strengths of persuasion.
Sally is also the author of FASCINATE: Your 7 Triggers to Persuasion and Captivation. Her internationally acclaimed book has been translated into 14 languages and praised by thought leaders including Seth Godin and Tom Peters.
So, what does it take to become more fascinating, more persuasive, more of who you are? You’re about to find out. Scroll down to the Podcast Player and listen now!
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The Phil Gerbyshak Interview: How to Stand Out and Connect with Ideal Clients Online
[Legacy post: Small Business Talent] With the many social media platforms available to us today, connecting with potential clients online should be easier than ever before. But how do you make those connections and build relationships that lead to new business?
My guest, Phil Gerbyshak, is here today to answer that question for you. Phil is a well-known social media strategist. He’s also a successful consultant, author and speaker who works with both corporate clients and small business owners — helping them to connect with customers online and grow their sales.
Before taking the leap to self-employment, Phil was a V.P. of information technology in the highly competitive financial services industry. Over the years, he delivered in-person and online technology training to more than 2500 networked financial services professionals across 70+ branch locations and numerous small offices and home offices.
Selling services in the business-to-business space is all about building relationships. Knowing how to use powerful social media tools to connect and deepen your relationships with customers is powerful.
Phil is on the podcast today to help you make connecting with customers easier and more productive. Don’t miss his practical tips – scroll down to the Podcast Player and have a listen now!
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