[Legacy post: Small Business Talent] So, are you looking a faster way to land new clients for your business? If you said yes, then you’re going to enjoy this week’s episode.
My guest on the podcast is Diana Schneidman. Today she unveils her new book: Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less.
(Special Bonus From Diana >> the Kindle version of her book will be available for FREE on Amazon from Thursday, June 5th, through Monday, June 9th!)
The advice and guidance in Diana’s book is based on her many years of experience as a self-employed professional. For example, Diana has worked as freelance writer and researcher specializing in the asset management and insurance industries since 1991. In addition, she has owned and operated her own publishing and small business coaching practice since 2008.
I find Diana’s realistic, practical approach to sales and marketing very refreshing, and I know you will, too. Scroll down to the Podcast Player below and listen now!
Podcast Player:
Bob Rickert on ‘Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits’
[Legacy post: Small Business Talent] Today my guest on the podcast is author / entrepreneur, Bob Rickert. Bob has been selling professional services in the B2B space for over 30 years now.
In 1999, after more than 15 years of, as he says, “selling like all of my competitors,” Bob achieved a breakthrough. It was an epiphany that changed everything for him and his customers. He realized that to reap the greatest rewards from selling, he had help his customers to achieve their ultimate goal — greater profitability.
What happened when Bob implemented this powerful idea? He was able to attain a level of sales and business success beyond his wildest dreams. (Today on the podcast he’ll share how he did it.)
Bob wrote his book, Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits, to help entrepreneurs and companies to win new business with the power of profit impact. If that sounds like a worthy goal for your business, then don’t miss this content-rich interview. Scroll down to the Podcast Player below and listen now!
Podcast Player:
Taking the NO Out of Innovation: Exclusive Video Content From Mike Brown of Brainzooming™ [Part 1 – 12:08 min]
[Legacy post: Small Business Talent] By definition, successful innovation creates a fundamental, valuable improvement from the status quo. As entrepreneurs, the most important question is – how can we continually create more value from the perspective of our clients?
That’s an innovation question that we all need to ask and answer on a regular basis. It’s crucial to our long-term success.
As a self-employed professional, you answer to no one except your clients. In theory, you’re free to innovate as you see fit. But, if you’re anything like me, you often stick to the tried and true even when opportunities for meaningful innovation present themselves.
Why does this happen? We’re busy. We’re afraid of making mistakes. Change is hard. The list goes on and on.
But today I have good news for you courtesy of Mike Brown, founder of The Brainzooming™ Group. Mike has created a three-part video series to help you successfully identify and implement strategic, innovative ideas that will benefit your clients and your business.
By the way, Mike has an impressive professional background. He has been at the forefront of leading Fortune 500 culture change as a vice president of marketing, developing new approaches in research and simplified tools for innovation, strategic planning, and aligning sales, marketing and communications strategies. Mike has also won multiple awards for his strategic brand-building approach relating to NASCAR and conference event marketing.
In addition, Mike has been a frequent, repeat speaker for a variety of leading organizations. His clients include the MIT Center for Transportation & Logistics, the American Marketing Association, the PR Society of America, the CMO Summit, and TEDxWyandotte, to name just a few.
Today’s concise video lesson (it runs just over 12 minutes) is Part 1 of the three-part ‘Taking the NO Out of Innovation’ series that I’ll be posting to SmallBusinessTalent.com over a period of several weeks. Simply put, this content represents the most compelling information I’ve seen on practical innovation for small businesses and solo entrepreneurs.
Here are some of the topics that Mike covers for you in Part 1 of the ‘Taking the NO Out of Innovation’ series:
- The role of introspection in harnessing your creative strengths
- Why fielding ideas from diverse sources is essential to innovation
- How to add structure to new possibilities and bring them to life
If you’re serious about challenging your status quo, and creating more value through innovation, then you don’t want to miss this valuable free content. Scroll up to the top of this post and watch Part 1 now!
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