[Legacy post: Small Business Talent] Today my guest on the podcast is author / entrepreneur, Bob Rickert. Bob has been selling professional services in the B2B space for over 30 years now.
In 1999, after more than 15 years of, as he says, “selling like all of my competitors,” Bob achieved a breakthrough. It was an epiphany that changed everything for him and his customers. He realized that to reap the greatest rewards from selling, he had help his customers to achieve their ultimate goal — greater profitability.
What happened when Bob implemented this powerful idea? He was able to attain a level of sales and business success beyond his wildest dreams. (Today on the podcast he’ll share how he did it.)
Bob wrote his book, Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits, to help entrepreneurs and companies to win new business with the power of profit impact. If that sounds like a worthy goal for your business, then don’t miss this content-rich interview. Scroll down to the Podcast Player below and listen now!
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