[Legacy post: Small Business Talent] Do you want more high quality referrals? Most solo professionals would say yes — with enthusiasm!
Today an expert on the topic of referral marketing joins me on the podcast. My guest, Jim McCraigh, has been a business consultant, author, speaker and mentor for more than 27 years now.
Jim launched his first business in 1987. Before that, he worked as a director of marketing for The Sleeter Group, a well-known national seminar and consulting company, and as a vice president of marketing for The One Page Business Plan Company, a firm with over 500 consultants worldwide.
Jim is also an experienced teacher. Over the years, he has presented over 250 seminars, workshops and webinars. He has been a guest business lecturer at the University of California, Ohlone College, Redwood College and John F. Kennedy University.
As a self-published author, Jim has written a number of books on marketing, including — How to Write Words That Sell; How to Find More Customers and Clients with Webinars, Seminars and Workshops; and 17 Unconventional Ways to Attract More Clients.
It’s obvious that Jim is a seasoned marketing expert with a lot of wisdom to share. I know you’ll find his approach to getting more high quality referrals practical and refreshing. Scroll down to the Podcast Player and listen now!
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Smart Lead Generation – Brian Boys on ‘How To Write A White Paper In One Day’
[Legacy post: Small Business Talent] Many independent professionals are seeking better ways to build credibility and generate targeted leads. One powerful and proven way to approach this is through writing white papers that help prospects to solve compelling problems.
My guest on the podcast today, Brian Boys, is an advertising and marketing copywriter who has worked with entrepreneurs and companies throughout the world over the past 25 years. Brian is also the author of a fascinating and useful new book, How To Write A White Paper In One Day, which he wrote to help busy people like us tap the marketing power of white papers.
In his book, Brian takes the non-professional writer step-by-step through the process of creating a concise and convincing white paper. How To Write A White Paper In One Day is built around an innovative template which takes the guesswork out of how to structure your white paper for maximum impact.
In this fast-paced, focused discussion Brian explains:
- Key differences between white papers and other marketing tools
- The benefits of writing your own white paper (in just one day)
- Ways to uncover your most compelling white paper topics
- How to create the strongest argument for your services
Do you need more targeted leads for your professional services business? If you said yes, then you don’t want to miss this practical, content-rich interview. Scroll down to the Podcast Player now and get ready to take some notes!
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Phil Gerbyshak on Social Media Strategies That Win More Clients
[Legacy post: Small Business Talent] Phil Gerbyshak is my guest on the podcast today. Phil is a well-known social media consultant, author and speaker.
First, a little background on Phil. He spent his early career in financial services sales. Later, he worked as a financial planner until his passion for technology led him to teach others in his firm how to leverage software, email, and the power of the Internet to become more efficient, productive and profitable.
Phil ultimately became the vice president of information technology for his company. In that role, he delivered in-person and online technology training to more than 2500 networked financial services professionals across 70+ branch locations and numerous small offices and home offices.
In 2010, Phil made the leap to self-employment and founded a social media marketing agency. Now, as the Director of Social Strategy for Actiance®, he works with clients around the world helping them to connect with customers online and grow their sales.
In today’s interview, Phil shares valuable insights and tips on:
- How using a paid LinkedIn account can benefit your business
- The power of the LinkedIn publishing platform and ad programs
- Why advertising on Twitter might be a waste of time and money
- The importance of combining email and social media marketing
So, are you ready for some expert advice on developing your social media strategy, building stronger relationships and winning more clients? If you said yes, then this interview is for you. Scroll down to the Podcast Player below and listen now!
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