[Legacy post: Small Business Talent] Are you trying to integrate social sales tools like LinkedIn and Twitter into your sales process? A Social Customer Relationship Management (Social CRM) solution can help you do it. But deciding which Social CRM solution is the best fit for your needs can be confusing.
This is an important sales and marketing decision that many solo entrepreneurs and small business owners are wrestling with right now. That’s why I invited Craig Jamieson, author of The Small Business’ Guide to Social CRM, to share his expertise on the podcast today.
Craig has been self-employed since 2005. As the owner of Adaptive Business Services, he provides training and consulting to businesses on how to leverage social sales tools, techniques, strategies, and Social CRM solutions to increase sales.
By the way, Craig has decades of business-to-business sales experience. Prior to starting his own small business, he held a number of sales leadership positions, including division sales manager and national sales manager. Craig has also taught salesmanship at the university level.
Craig is empowered to blog for IBM on the topic of social business. He also writes a monthly column on social sales at Neal Schaffer’s popular site: MaximizeSocialBusiness.com.
Craig and I cover a number of valuable topics in the course of this interview, including:
- The differences between traditional CRM and Social CRM solutions from a B2B sales and marketing perspective
- Why using social sales tools (LinkedIn, Twitter, etc.) without a Social CRM solution is inefficient for solo entrepreneurs
- How to combine the right social selling tools and Social CRM solution to save time and increase your sales results
Are you ready to tap the power of social selling and build relationships that accelerate your business? If your answer is yes, then Craig is here to help you today. Scroll down to the Podcast Player and listen now!
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Brynne Tillman on LinkedIn and the Power of Social Selling for Independent Professionals
[Legacy post: Small Business Talent] Brynne Tillman, CEO of Social Sales Link, is my guest on the podcast today. Brynne is a national LinkedIn speaker, author and trainer. She’s also a proud LinkedIn Sales Solutions Channel Partner, teaching individual entrepreneurs like us, and professionals from major companies including ARAMARK, TD Bank, IBM, and many others.
Brynne’s company, Social Sales Link, teaches a new way of selling. It provides the link between the traditional sales training model and modern day social media and technology. Brynne’s social media solutions for business owners, entrepreneurs, sales managers and sales teams fill the sales funnel with qualified leads, and also assist in researching prospects, industries and competitors — giving her clients the competitive edge they want.
Brynne’s LinkedIn expertise is comprehensive. It includes developing key strategies to connect with prospects, creating an SEO profile so that you can be found, utilizing group members and discussions, creating a strong network of professionals, and developing LinkedIn marketing plans that drive business development and revenue growth.
If you want to get better prospecting and sales results from the time you invest in LinkedIn, then you’ll find Brynne’s approach to social selling both innovative and highly practical. Scroll down to the Podcast Player below and listen now!
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Neal Schaffer on Social Media Strategy and His New Book: ‘Maximize Your Social’
[Legacy post: Small Business Talent] Today my guest on the podcast is Neal Schaffer. Neal is the author of two award-winning, critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn. Today he unveils his latest book: Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Download a Free Excerpt Here!
In addition to writing, speaking, and managing his collaborative blog, Neal is the V.P. of Social Media Strategy for Social 5150, an agency focusing on consumer and B2B brands.
A Forbes Top 30 Social Media Power Influencer and creator of an AdAge Top 100 Global Marketing Blog, Neal has been widely recognized by the media, and has appeared in the Wall Street Journal, Bloomberg Business Week, Forbes, Yahoo!, and American Express Open Forum.
Neal has spoken at leading social media conferences, including iStrategy Global Digital Media Conference, Online Marketing Summit, Gravity Summit, and LavaCon. Lastly, before starting his own firm he spent many years in executive level sales roles throughout Asia and is fluent in both Japanese and Chinese.
The bottom-line — if you want to leverage the power of social media and build a stronger business, then you’ll find this interview valuable. Scroll down to the Podcast Player and have a listen!
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