[Legacy post: Small Business Talent] My guest on the podcast today is Daniel Pink. Yes, that Daniel Pink. You know him. He’s the author of five provocative books, including the long-running New York Times bestsellers A Whole New Mind and Drive.
His latest book, To Sell is Human: The Surprising Truth About Moving Others, is a New York Times business bestseller (#1), a Wall Street Journal bestseller (#1), and also a Washington Post non-fiction bestseller (#1).
Personally, I’ve been following Dan’s work since late 1997 when I happened to read an article that he wrote in Fast Company Magazine titled Free Agent Nation. Looking back now that article was a catalyst that moved me towards becoming a self-employed free agent myself.
Is it possible that Dan’s new book is the positive catalyst that you and your business need right now? If your goal is to acquire and retain more of your ideal clients, then the information that Dan shares in To Sell is Human can help you make that goal a reality.
Scroll down to the Podcast Player and enjoy this dynamic interview with the one and only Dan Pink!
[Legacy post: Small Business Talent] How can you write marketing copy that sets you apart from your competition and moves your ideal clients to action? That’s the key challenge that my guest, Susan Gunelius, helps us to address in this episode of the podcast.
Some background: Susan has an impressive track record in marketing and business spanning 20+ years. As a corporate marketing leader, she directed the marketing efforts of some major organizations, such as the U.S. divisions of AT&T and HSBC Bank. Later, she became a successful entrepreneur, and an author writing ten business books.
Today, Susan is President and CEO of KeySplash Creative, Inc., a marketing communications firm based in Florida. KeySplash Creative has a reputation for providing outstanding content marketing, branding, copywriting, and social media marketing services. Her clients include large companies like Citibank and Cox Communications, and a select group of small business marketing clients around the world.
In this lively interview, Susan discusses her interesting approach to:
- using hype-free copywriting to build trust
- aligning your copy with your long-term strategy and goals
- determining the right focus for your content
- taking advantage of the compounding effect of blogging
- narrowing your brand promise to stand out from the pack
- building your email list
You’ll want to have a pen handy for this content-rich episode. Scroll down to the Podcast Player below and listen now!