[Legacy post: Small Business Talent] My guest on the podcast today, Paulette Ensign, had no idea she would sell over a million copies of her 16-page booklet, 110 Ideas for Organizing Your Business Life, (without spending a penny on advertising) when she wrote it in 1991.
Paulette has been monetizing her content, and that of her clients, for decades now. In the process, she has used radio and TV shows, teleseminars, speaking, in-flight audio programming and much more to leverage her promotional efforts and generate more revenue.
Paulette has also had hundreds of articles published by and about her, and has contributed to more than a dozen books on publishing, business, personal growth, and marketing. As Founder and Chief Visionary of TipsBooklets.com, she has more than 30 years of experience working with solo entrepreneurs, small business owners, corporations, and professional associations in numerous industries worldwide.
If you’re like most solo professionals, you’ve probably been creating content and social media posts with the hope of generating more leads and sales. Today, Paulette is here to share an approach to monetizing your content that’s different than the typical B2B marketing advice we’ve all heard. Scroll down to the Podcast Player below and listen now!
[Legacy post: Small Business Talent] Most independent professionals I know are confident in their ability to do outstanding work for their clients. However, many would readily admit that they aren’t very skilled as persuaders. This deficit limits their ability to win new business.
That’s why I invited Ken O’Quinn to share his unusual persuasion tactics with us today. Ken taps the power of behavioral psychology to craft persuasive communications (both spoken and written).
For more than a decade now, Ken has taught thousands of professionals worldwide through his live workshops. His clients include major companies like Chevron, Visa, Oracle, Intel, UPS, John Deere, Campbell’s Soup, Burson-Marsteller, Edelman, and Fleishman Hillard.
Ken offers individual coaching to corporate executives and independent professionals like us. He also speaks at many national business conferences and shares his insights on what behavioral psychologists have discovered about how to influence and persuade others.
In this content-rich interview, Ken shares fascinating information on ethical influence and persuasion, including:
- The importance of recognizing and reducing buyer reluctance before attempting persuasion
- Why communicating features and benefits may or may not be persuasive
- Eight unorthodox persuasion tactics that get prospects and clients to yes
What would becoming a better persuader mean to your marketing and sales results in 2015? It might mean a lot — so don’t miss this information! (Scroll down to the Podcast Player below and listen now.)
[Legacy post: Small Business Talent] Email marketing still dramatically outperforms social media. This fact is especially relevant to solo professionals in the B2B space.
My guest on the podcast today is Pam Neely, the author of 50 Ways To Build Your Email Marketing List. Her excellent book outlines a simple, straightforward approach to building a targeted email list filled with prospective clients.
Pam has been a marketing copywriter and online marketer for more than 15 years now. Over that time she has helped a variety of businesses to acquire and retain their ideal clients in reliable and cost effective ways.
Prior to becoming self-employed, Pam worked with ad agencies in New York City and small Internet companies across several states. In addition, she’s a New York Press Association award winner and holds a Master’s Degree in Direct and Interactive Marketing from New York University.
Pam and I discuss several interesting topics in this content-rich interview, including:
- Six simple (yet highly effective) strategies that solo entrepreneurs can use to build their email list
- How to create a concise and highly targeted lead magnet to encourage email opt-ins
- Why a detailed “squeeze page” may or may not boost your conversion rate
- Cultivating high-quality leads by educating your subscriber list
Pam shares a wealth of email list building and marketing tips with us today. If you want to build a targeted email list for your business, then don’t miss this interview. Scroll down to the Podcast Player and listen-in now!