[Legacy post: Small Business Talent] Today my guest on the podcast is author / entrepreneur, Bob Rickert. Bob has been selling professional services in the B2B space for over 30 years now.
In 1999, after more than 15 years of, as he says, “selling like all of my competitors,” Bob achieved a breakthrough. It was an epiphany that changed everything for him and his customers. He realized that to reap the greatest rewards from selling, he had help his customers to achieve their ultimate goal — greater profitability.
What happened when Bob implemented this powerful idea? He was able to attain a level of sales and business success beyond his wildest dreams. (Today on the podcast he’ll share how he did it.)
Bob wrote his book, Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits, to help entrepreneurs and companies to win new business with the power of profit impact. If that sounds like a worthy goal for your business, then don’t miss this content-rich interview. Scroll down to the Podcast Player below and listen now!
Podcast Player:
Tibor Shanto: How to Leverage Business Objectives For Better Prospecting and Sales Results
[Legacy post: Small Business Talent] My guest on the podcast today has been a business-to-business sales leader, consultant and trainer for over 25 years.
As a Principle of Renbor Sales Solutions, Tibor Shanto works with entrepreneurs and leading sales organizations to improve their sales results. This includes helping his clients to shorten sales cycles, increase close ratios, and create double digit growth by employing innovative strategies and tactics.
Tibor is the co-author of an award winning book on B2B selling: Shift!: Harness the Trigger Events That Turn Prospects Into Customers. He’s also a contributor to a variety of business publications including Office Technology Magazine, ChannelBuzz, Globe and Mail Report on Small Business, and ChamberofCommerce.com.
In March of this year, Tibor was named a Top 30 Social Sales Influencer by Kite Desk. This ranking was based on an analysis of the online impact of more than 500 of the world’s most influential social selling authors and experts.
Building a pipeline of clients begins when you set sales appointments with the right prospects. This requires that you create immediate engagement and set yourself apart from the competition upfront.
Today on the podcast — Tibor shares the information you need to make that happen using an approach that fits the specific business objectives of your target market. Scroll down to the Podcast Player and have a listen now!
Podcast Player:
If Your Goal Is Growth, Marketing Is All That Matters: An Interview with Patrick McFadden
[Legacy post: Small Business Talent] Since 2010, Patrick McFadden has been teaching his clients how to blaze their own unique path to success in business.
Patrick is the owner of Indispensable Marketing, a specialized consulting firm that provides marketing advice and solutions to solo entrepreneurs and small business owners. He’s also the author of 7 Steps to Small Business Marketing Success, an excellent ebook which we’ll be discussing on the podcast today.
Patrick was recently selected as an American Express OpenForum Marketing Advisor and Small Business Thought Leader. Over the past year, he’s contributed marketing advice on the OPENForum content hub, and is currently leading the effort to identify and select fellow business experts as American Express Advisors.
Patrick is passionate about educating his clients, delivering fresh ideas, and offering marketing solutions that grow healthy, profitable businesses. He’s with me on the podcast today to help you begin developing the powerful goals and strategies that will turn your marketing challenges into opportunities.
So, is growing your sales a priority for you this year? If it is, then you’re going to like Patrick’s practical small business marketing advice. Scroll down to the Podcast Player and take a listen now!