[Legacy post: Small Business Talent] My guest on the podcast today is Emily Brackett. Emily is the founder and president of Visible Logic.
Emily and her team work across all media, including web sites, logos, and print materials. Serving a wide range of organizations, from small businesses to non-profits, they specialize in helping their clients to build cohesive, consistent brand identities.
In addition to her expertise in design, Emily is a seasoned content marketer. She has used a variety of powerful content marketing strategies to grow her own firm and those of her clients over the past 13+ years.
As solo entrepreneurs, we all need to create and promote content that establishes our credibility and builds trust with prospective clients. Emily joins us on the podcast today to make content marketing easier and more productive. Scroll down to the Podcast Player and listen-in now!
Podcast Player:
Mike Lehr on Strategic Problem Solving for Small Business Owners and Solos
[Legacy post: Small Business Talent] Today I’m pleased to welcome Mike Lehr back to the podcast. For over 20 years now, Mike has been a trainer, writer, HR advisor and consultant helping people to become better influencers and problem solvers.
Mike is also a published author. In 2005, he wrote The Feminine Influence in Business, a book on how to employ non-traditional and intuitive approaches to influence others and solve problems.
As the President and founder of Omega Z Advisors, Mike specializes in the practical application of intuition in the areas of influence and business problem solving. Mike’s methods have been thoroughly tested and honed in chaos of the real business world — that’s why his approach to problem solving is so effective.
In this fascinating interview, Mike covers a number of topics, including:
- Why our biases prevent us from seeing problems and solutions clearly
- How defining the target problem is like defining the scope of a project
- The #1 obstacle to solving your most important business problems
- How to create a problem solving process that fits your business
Ready to solve the problems that stand in the way of making your business better in 2015? Scroll down to the Podcast Player below and get ready to take some notes!
Podcast Player:
Pam Neely Shares Six Simple (Yet Highly Effective) Email List Building Strategies
[Legacy post: Small Business Talent] Email marketing still dramatically outperforms social media. This fact is especially relevant to solo professionals in the B2B space.
My guest on the podcast today is Pam Neely, the author of 50 Ways To Build Your Email Marketing List. Her excellent book outlines a simple, straightforward approach to building a targeted email list filled with prospective clients.
Pam has been a marketing copywriter and online marketer for more than 15 years now. Over that time she has helped a variety of businesses to acquire and retain their ideal clients in reliable and cost effective ways.
Prior to becoming self-employed, Pam worked with ad agencies in New York City and small Internet companies across several states. In addition, she’s a New York Press Association award winner and holds a Master’s Degree in Direct and Interactive Marketing from New York University.
Pam and I discuss several interesting topics in this content-rich interview, including:
- Six simple (yet highly effective) strategies that solo entrepreneurs can use to build their email list
- How to create a concise and highly targeted lead magnet to encourage email opt-ins
- Why a detailed “squeeze page” may or may not boost your conversion rate
- Cultivating high-quality leads by educating your subscriber list
Pam shares a wealth of email list building and marketing tips with us today. If you want to build a targeted email list for your business, then don’t miss this interview. Scroll down to the Podcast Player and listen-in now!